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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

VW Finds CO2 'Irregularites', SEMA Recap, and More | Autoblog Minute

Volkswagen's diesel emissions scandal gets a new wrinkle, US regulators hit Takata Corporation with a substantial fine, and we head to Vegas for a look at tuner paradise at the 2015 SEMA show. Autoblog Senior Editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Acura Chevrolet Honda Mazda Mitsubishi Toyota Autoblog Minute Videos Original Video Acura Legend

Acura previews Daytona prototype racer

The IMSA WeatherTech SportsCar Championship will get yet another competitor in the Daytona Prototype class. Acura and Team Penske will enter the series in January at the Rolex 24 at Daytona with its own car called the ARX-05. The name stands for Acura Racing Experimental, which we know means it should be called ARE, but let's be honest, "X" is a way cooler letter. The car's full reveal comes on Aug. 18, but the company released a teaser image, as well as a video, seen below, that talks about the car. The video actually reveals quite a bit of the car. It is covered in camouflage, but just the black-and-white vinyl wrap kind. It's also in bright daylight. Possibly the most distinctive part of the car's design is the wing shape that stretches across the top of the nose. It also has very aggressive-looking canards on the front corners. It doesn't look nearly as beautiful as the Mazda car, but if it's effective, who cares? The video also reveals that the engine in the ARX is based on the V6 from the TLX and MDX. When the car enters the IMSA series in January, it will be competing against Cadillac, Mazda, Nissan, and race car builders such as Oreca and Dallara. Acura will be the second company to use a V6 in the series after Nissan. Mazda uses a turbocharged four-cylinder, and Cadillac and the race car builders use V8s. Related Video: News Source: Acura, IMSA Acura Coupe Racing Vehicles