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Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

2016 Acura NSX grows into its updated styling for the 2015 Detroit Auto Show [w/videos]

It's not immediately clear at first glance, but the Acura NSX as it appears on the floor at the 2015 Detroit Auto Show is a far cry from the concept from the 2013 show. These days, the NSX packs a twin-turbo, longitudinally mounted V6 with over 550 horsepower on tap and nine-speed dual-clutch gearbox. Although, the three-motor hybrid setup remains with two units at the front and one for the rear axle. The numerous slashes and scoops make the design look much more aggressive than the earlier concept, but the changes go much deeper than the new skin. There's an inch of extra width and 3.1-inches more overall, including 0.8-inches extra length in the wheelbase. Underneath it all, is a carbon fiber floor and aluminum-intensive chassis to provide strength to harness all of its power. Unfortunately, Acura isn't specifically announcing engine output, the weight or the design's drag coefficienct yet, so there are still questions to answer. However production starts in fall 2015 with the order books opening in the summer. Pricing is among the factors that the Japanese brand isn't discussing, but it likely costs about $150,000 to park the company's latest supercar in your driveway. In the meantime, enjoy admiring this upcoming entry in the hybrid supercar market. Related Video:

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.