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Acura launches NSX colorizer on Facebook

Automakers typically wait until their new car is actually released to roll out an online configurator interface, but Acura isn't waiting around. Instead it has launched a configurator for the upcoming NSX that's still in the concept phase.
Well, sorta. The online tool launched on Facebook in question isn't a full configurator in that it doesn't let you swap the wheels, install any options or even look into the cabin, let alone customize it. What it does let you do is view the NSX concept from one of three angles and select a color from either an array of presets or from anywhere in the RGB spectrum. We settled on the deep metallic green hue above - what color would you choose?

Acura RDX Prototype revealed at the Detroit Auto Show

Acura reintroduced the 3rd gen RDX at the Detroit Auto Show. The RDX will take design cues from Acura's Precision Concept. Acura's RDX will launch mid 2018. For more coverage of the NAIAS 2018 head over to https://www.autoblog.com/detroit-auto-show/ Detroit Auto Show Acura Autoblog Minute Videos Original Video prototype acura rdx

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.