2001 Acura Cl Type S Vtec Coupe No Reserve Ez Autos on 2040-cars

Auto blog

Acura gives us a lightning-quick glimpse of the NSX Type S

Acura released a short preview film to give fans a fast-paced look at the limited-edition NSX Type S. Scheduled to break cover tomorrow, August 12, it's being boldly presented as the final evolution of the second-generation model. The eight-second flick posted on various social media channels provides us with a peek at the Type S' front end. It shows two cars speeding towards the camera down what looks like a race track's main straight. Acura wants to keep the Type S under wraps until its big debut, so the footage gets blurry as the cars speed by; that's why it's called a teaser. We nonetheless think we can squint and discern a redesigned front end with larger air intakes.  Acura might have chiseled bigger vents into the front bumper because the Type S needs additional cooling air. It's powered by a mid-mounted engine, but there are radiators located right behind the front bumper in the regular-production model. Of course, we're not discounting the possibility that the vents were merely added for show. As we previously reported, the visual changes will also include a red engine cover and black exterior accents. Additionally, the Type S will offer more power than the standard, 573-horsepower NSX and sharper handling. Acura will build 350 units of the NSX Type S, and 300 of those have been earmarked for the American market. The model will make its public debut on August 12 on the sidelines of Monterey Car Week, so we won't have to wait long to learn about the improvements the company has made. If you want one, act fast; if you want the first one, bid high. Serial number one will be sold to the highest bidder at Mecum's Monterey sale on August 14, 2021. The proceeds from the sale will benefit a number of charities. As for what's next, nothing suggest there's a third-generation NSX on the way, but the GT3-spec race car will soon receive a round of updates and it might continue racing until 2024. Related video:

First 2022 Acura NSX Type S sells for over $1 million

In the same week that the 2022 Acura NSX Type S was revealed, the very first build slot was sold by Mecum at the company's auction in Monterey, Calif. Rights to the first one off the line went for $1.1 million. Compared to the base price of $171,495, that's a pretty huge markup. And adding the $13,000 lightweight package, should the owner choose to do so, doesn't close the gap much. But the right to say you have the first can go a long way. There was also the fact that the car was auctioned for charity. Proceeds will go to send STEM education activity kits put together by COSI, the Center of Science and Industry in Columbus, Ohio. It's a fitting charity considering the high-tech nature of the car and the fact that it's built in Marysville, Ohio, not too far from Columbus. And as a quick refresher, the NSX Type S is the most powerful NSX ever created, making 600 horsepower and 492 pound-feet of torque. It has revised styling, too, and only 350 will be built for the world. Related video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.