2001 Acura Cl Type S Vtec Coupe No Reserve Ez Autos on 2040-cars

Auto blog

The Acura Integra is coming back, but what exactly will it be?

Yep, the Acura Integra is back! Acura has offered limited information about the revival of its compact nameplate, and while we suspect it will replace the ILX outright when it debuts in 2022, Honda's luxury subsidiary has yet to cough up any more useful information. That's fine; it means we can fill the void with baseless speculation educated guesses as to what form the next-generation Integra will take.  While we're all excited about its resurrection, Autoblog is not a hive mind, and each of us has a different idea of what a new Integra could (or should) be. Here are our takes, for whatever they're worth, which could easily be absolutely nothing.  Associate Editor Byron Hurd: Yes, that's a photo of a CR-Z model at Honda's design studio. Bear with me here; I promise I'm going somewhere with this. Frankly, as cool as it would be to see Acura take the fight to the likes of the Audi A3, Mercedes-Benz CLA and BMW 2 Series Gran Coupe, I can't help but look at the (lack of) success of the ILX and wonder whether there's any hope for something so formulaic.  While I'm sure this will offend at least a few "purists," I'd love to see Honda leverage whatever equity the Integra nameplate has left to pivot its more mainstream cars toward electrification. Sure, an all-wheel-drive take on a Civic Si or Type-R sounds really cool, but how about an accessible fastback coupe or sedan with a scaled-down version of the NSX's powertrain, flipped front-to-back? Base it on a smaller (turbocharged?) ICE, stick the electrified axle in the rear, and voila. Ford has proven that hybrids don't have to be expensive; heck, even the CR-Z was cheap back in the day.  As bothersome as this idea may seem to the faithful, consider this: The ILX wasn't a bust because it was called "ILX." Small sedans just aren't worthwhile investments for automakers right now, so as abhorrent as hybridization or electrification may seem, the alternative could very well be a subtle crossoverification of the Integra nameplate. Does that sound more appealing? Because I sure don't think so.  News Editor Joel Stocksdale: So, just as was the case with the Integra and even the ILX, I have no doubt the new Integra will be based on the Honda Civic. And I think that will probably be a very good thing. The new 11th-generation Civic seems to be as good if not better than the outgoing one, so add some nicer interior pieces and some sound-deadening, and it should be a great, roomy entry-level luxury alternative.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video: