2001 Acura Cl Type-s Coupe 2-door 3.2l on 2040-cars

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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2014 Acura MDX shows up exactly as expected

Acura (and parent company Honda, for that matter) doesn't always leave a lot to be left to the imagination when they unveil prototypes at auto shows. Case in point: Take a gander at the Acura MDX Prototype that debuted at the Detroit Auto Show this past January, and then look at the production-spec 2014 MDX pictured above. See what we mean?
Design-wise, there frankly isn't a whole lot to get excited about with this MDX. Sure, a lot of the chiseled, sharp lines from the previous-generation model have been smoothed out in favor of something that will likely have more mass-market appeal, but to our eyes, the MDX has simply lost a lot of its visual flair in the process. To quote Autoblog senior editor Seyth Miersma, this new one just looks like the old one after melting by 10 percent. The end result is something that more closely resembles the company's smaller RDX crossover than anything else, with other subtle design elements mimicking what we've seen on the ILX and RLX sedans. It's all fine, but again, not exciting. The good news, however, is that thanks to the use of new lightweight materials, the 2014 MDX is 275 pounds lighter than the outgoing model.
Updates to what's underneath the MDX's new skin are hardly surprising, but still welcome. Power comes from a direct-injected 3.5-liter V6 making 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission with both front-wheel drive and Acura's Super-Handling All-Wheel Drive on offer. Acura estimates that front-drive models will achieve 20/28/23 miles per gallon (city/highway/combined), and says that adding the SH-AWD drops those numbers to 18/27/21. Acura will offer a new Integrated Dynamic System that allows the driver to choose between normal, sport and comfort settings, and the new MDX will ride on a choice of either 18- or 19-inch alloy wheels.

Reliving the Acura NSX debut, 25 years later

The Acura NSX might be one of the most important Japanese cars ever created. The Land of the Rising Sun had already established that it could make very competent performance vehicles when the NSX debuted in 1989, but Honda's two-seater was the first one that looked to the world like a true contender against Ferrari and Porsche, thanks to its cutting-edge technology. The Acura had an all-aluminum monocoque chassis, a beautifully low-slung body and a quick-revving V6 with an 8,000-rpm redline. This quintessential Japanese sports coupe celebrates its 25th anniversary this year, and Autoweek recognizes it in a fantastic piece chronicling the model's US launch.
The story begins in February 1989 at the Chicago Motor Show where the car debuted. The day before the show opened, the concept still didn't have a name. The Japanese development team referred to it as New Sports, and the American Acura executives decided to add eXperimental to the end. The moniker NSX just stuck afterwards.
The article paints a fantastic portrait of the car and the company at the time. Honda had something to prove with the NSX. To succeed, the coupe had to be the best, and when the American press finally got a hold of it, they drowned it in accolades. Of course, Acura has a new American-built NSX on the way, and it has colossal legacy to live up to. This piece is definitely worth reading to understand why.