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Acura Type S Concept debuts as a stunning four-door sedan

Acura is bringing the Type S badge back with authority. While the Acura Type S Concept is, as its name implies, a concept, it looks and sounds a lot more like a design preview for the next-gen TLX in Type S flavor. Acura says it will debut two Type S performance variants within the next two years. The first will be the TLX, and our guess would be that an RDX Type S will follow. But let’s dive into what Acura has given us today. From the company: “The Type S Concept sets the stage for re-introducing Type S performance variants to the Acura line-up after a decade hiatus, and will heavily influence the character of the upcoming, second-generation TLX Type S.” If you were hoping for a design and powertrain preview, weÂ’re sad to report that Acura is not using this opportunity to showcase the engine coming to the TLX Type S. Not all is lost when it comes to mechanical details, though. This concept rides on 285-width summer tires on all four corners, which is positively huge for an Acura sedan. Four-piston yellow Brembo brake calipers are used, shining brightly through 21-inch wheels. Instead of the fake vents all over the Civic Type R, Acura says the venting and grille space up front is functional, allowing air to get through to the “high-performance engine and brake package.” Though again, we donÂ’t know what that high-performance engine will be just yet. Just like other Acura concepts of late, this one is a real looker. Its LED lights in front and back signal a new style for Acura that it calls “Chicane.” While the headlights may look a lot like those on the NSX, this fixture debuts the automaker's new four-lamp “Jewel Eye” LEDs. Instead of squares, we get rectangular eyes, and they look even cooler than before. YouÂ’ll also notice a bunch of elements scattered throughout that look a little bit like carbon fiber. Acura says itÂ’s forged carbon, and itÂ’s visible on the front splitter, along the front vents, side sills, wheels, rear spoiler and rear diffuser area. While not as flashy as glossy carbon fiber, it looks cool in the photos weÂ’re scrutinizing here. The stunning blue paint is also special. Acura calls it “Double Apex Blue Pearl,” and it uses nano pigments and a color-infused clear coat to enhance the appearance. The hue pays homage to the blue TL Type S offered in the 2007 and 2008 model years.

Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.