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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo XC90 Coasting Transmission Deep Dive | How, when and why of coasting

In our recent 2021 Volvo XC90 Recharge review, its turbocharged-supercharged-hybridized powertrain delivered impressive horsepower and fuel economy. But Volvo has one additional trick up its sleeve, propelling a car with power that's simpler, cheaper and all-natural: It's the power of momentum and gravity. I've always been halfway to a hypermiler. I'm not obsessive about it, but in city driving, I enjoy timing stoplight approaches to keep the wheels rolling and avoid the inertia of restarting from a stop. There's little point to needlessly racing and braking between red lights, wasting kinetic energy (and therefore fuel). So I tend to drive strategically instead, often catching up with the drivers who jackrabbit but get hung up at the lights. And, back when I owned a long line of vehicles with manual transmissions, I coasted. Coasting used to be slightly controversial. Some claimed it doesn't actually save gas, though my mileage calculations showed otherwise. Another school of thought insisted that removing engine braking from the equation, even momentarily, constitutes a dangerous loss of control. Of course, an experienced driver can slip a manual transmission back into gear in a flash when engine braking's actually needed. And one should always use some common sense and judgment about when and where to coast. I'm not talking about careening down a 15% grade into a school zone.  Anyway, those arguments became moot when automatic transmissions pretty much took over. (And no, never coast with a typical automatic transmission. Even if it weren't damaging to your type of automatic — but assume that it is — the risk of screwing up a nudge of the shifter from drive into neutral is too great.) XC90 Recharge 8 View 18 Photos But happily, some automakers in recent years have added a coasting feature to their automatics, with the aim of eking out more fuel efficiency. Volvo calls the feature on its Aisin eight-speed "Eco Coast." Some Mercedes, BMWs and others call it "sailing" or "gliding." The Hyundai Ioniq, Ford Mustang Mach-E and Polestar 2 are among EVs that allow you to cancel out all regeneration and freewheel downhill. And future cars such as the BMW iX are also being designed to do it. By building coasting into the clockworks, automakers have taken any traffic safety concerns out of the question, because the car will instantly switch you back into gear when needed.

Volvo S60 Polestar entering limited production in Australia [w/video]

The Volvo S60 Polestar Concept may be entering limited production in Australia and, depending how the Aussies take to this Swedish super sports sedan, could then be made available worldwide. The news comes from Austrlia's GoAuto, which claims to have received early info from its sources inside Volvo and its tuning/motorsport arm, Polestar.
Polestar released a short teaser video this week (watch it below) of what appears to be the S60 Polestar Concept clipping the snowy apex of an ice track's turn. The only information given with the teaser were the words "Limited Edition. Soon in Australia." Unveiled last June, the S60 Polestar concept has since made the rounds at auto shows, visited Jay Leno's Garage, played on the track with its future competition, and even secured a home for itself with a buyer who reportedly is paying Volvo some $300,000 to own it.
The S60 Polestar Concept is about the meanest machine one can imagine making out of Volvo's sports sedan. Packing 508 horsepower and 424 pound-feet of torque from its heavily modified T6 engine, then routing those revolutions through a six-speed manual transmission to all four wheels, the S60 Polestar is said to cover the sprint to 62 miles per hour in 3.9 seconds. A lower and wider body, brakes by Brembo, suspension bits by Ohlins and a diet to delete some weight make this car a serious issue for M3 and C63 AMG owners everywhere. GoAuto's sources say the production version's performance will be dialed back a bit from the concept's, but we'll have to wait until Volvo and Polestar make this sedan's production official to find out by how much.