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Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo to use Oz as test bed for more Polestar models?

We've already told you about the slightly more awesome version of the Volvo S60 that our friends Down Under can now get their hands on. And according to Aussie site Drive.com.au, Volvo may look to the land of Oz for future testing of new, Polestar-tuned, high-performance models.
Volvo has reportedly confirmed that this S60 Polestar run will be an exercise in testing the acceptance of the Swedish tuner's presence as a proper competitor for things like BMW's M division or Mercedes-Benz's AMG. (A tall order, for sure.) "The world is watching this exercise with much interest," Volvo Cars Australia boss, Matt Braid, told Drive.com.au.
Hans Baath, Polestar Managing Director, reportedly hinted that the tuning house had already begun work on a hotter version of the V40 hatchback, but the project was scrapped in order to get the S60 program rolling. If there's success to be found here, this smaller hot hatch could be revisited, as well as a more powerful version of the XC60 crossover.

Volvo Recharge models get more power and electric range

Volvo Belgium announced a few big improvements for plug-in hybrid models on the automaker's Scalable Product Architecture, meaning the 60 and 90 series Recharge models — S60, V60, XC60, S90, V90 and XC90. First, the battery's been given another layer of cells, upping capacity from 11.6 kWh to 18.8 kWh. At the moment, Volvo's UK site advertises two figures for all-electric range on the WLTP cycle for the XC60 and XC90, and says the S90 can already do 90 kilometers on a charge. The spec pages, however, say the XC60 can do 32 kilometers maximum, the XC90 able to go 30 kilometers. With the new battery, Volvo says all-electric range has improved to up to 90 kilometers (56 miles) on the WLTP cycle, but that will surely depend on model. Our U.S.-market XC90 PHEV is EPA-rated at 18 miles of battery-electric driving. A 62% increase would put that at about 30 miles. Just as good as the battery boost, the 87-horsepower e-motor that powers the rear axle on the Recharge trims is goosed to 145 hp. The T6 Recharge powertrain will make 350 combined horsepower, ten horses more than currently, and the T8 Recharge powertrain will make a combined 455 hp, a considerable 65 horses more than now. That makes the coming T8 the most powerful Volvo ever put into series production. The T8's 2.0-liter twin-charged engine has also been engineered for more efficiency as well as "higher engine power at low revs and at start-up," but Volvo hasn't offered specifics on that yet.  Finally, drivers will be able to control all that go with just the accelerator pedal, Volvo adding single pedal drive on the XC60 Recharge, S90 Recharge, and V90 Recharge. There's no word on when we might see them; introduction sometime during the 2022 model year seems sensible. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.