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Volvo celebrates 20 years since 850 wagons came to BTCC

This year Honda Yuasa Racing brought a station wagon back to the ranks of competitors in the British Touring Car Championship (its drivers currently sit in third and fifth place in the Championship). In 1994, however, Volvo was the first team to run an estate in the series that's one of the best for delivering close racing.
Rickard Rydell and Jan Lammers drove the duo of 850 Estates prepped by Tom Walkinshaw Racing, lining up at Thruxton and proving that the rumors of a wagon in the series weren't a joke. The team used that year for development, getting the 2.0-liter, 290-horsepower, naturally aspirated five-cylinder engine ready for the next year's proper assault. The team's best finish over the 21 races was a fifth place, and they took 14th overall.
Rules changes led Volvo to switch to the 850 sedan the following year, but all the right noises had been made with the wagon. Rydell drive on to a third-place overall finish in 1995, three years later he claimed the Championship title. You'll find details and reminiscing from Rydell in the press release below, as well as the full video with scenes from the glory days.

Volvo announces a move away from wagons and sedans as SUV fever spikes

Volvo will move away from station wagons and sedans as it pivots towards an electric-only lineup. While it won't abandon either body style, it hinted it will pare down its presence in both segments as it launches more crossovers. "We need less variants of sedans and wagons. We have a lot of wagons today, with the V60, the V90, the Cross Country, and the non-Cross Country, plus a lot of sedans big and small, long, and extra-long. We need to move from wagons and sedans. We will still have them in the future, but probably not as many," warned company boss Hakan Samuelsson in an interview with British magazine Autocar. He pointed out Volvo's sales mix is about 75% SUVs. Volvo's portfolio in 2021 includes two wagons, the V60 and the V90. Each one is available as a regular low-riding model, or as a Cross Country-branded high rider with all-wheel-drive and rugged styling cues. Selling wagons in 2021 is difficult, even for a brand like Volvo that's been closely associated with the body style for decades. American motorists fell out of love with the long-roof years ago, and Chinese drivers never liked them to begin with. Europeans still buy lifted wagons, but low-riding models are a tough sell, even in Volvo's home country of Sweden. Reading between the lines suggests non-Cross Country-badged models will be axed from the range in the coming years. As for sedans, Volvo has two: the S60 and the S90. It's not too far-fetched to speculate that at least one won't be replaced at the end of its life cycle. While nothing is official yet, and this is just a guess, our money is on the S90. High-riding vehicles are what the market wants in the 2020s, and Volvo (like everyone else) is following demand. It added a fourth model to its palette of crossovers and SUVs when it introduced the 2022 C40 Recharge, an electric soft-roader with XC40 underpinnings and a fastback-like roof line. Unverified rumors claim a flagship model tentatively called XC100 is on its way, and Samuelsson confirmed an entry-level crossover called either XC20 or C20 is currently under development. The model's architecture will come from China-based parent company Geely. Samuelsson explained the shift to an all-electric range will have a profound effect on Volvo's design language. First, a lot of its upcoming cars will be taller, because it's easier to pack a bulky battery pack into a crossover than into a sedan. Second, the firm's future design language will be more streamlined.

Volvo Cars sees flat or lower retail sales this year

STOCKHOLM — Volvo Cars flagged a potential dip in retail sales this year after posting higher second-quarter profits. Supply problems, above all a global shortage of semiconductors, have squeezed output and retail sales in recent quarters, but Volvo said it was seeing a "marked improvement" in the stabilization of its supply chain. The Sweden-based carmaker said on Wednesday it expected full year retail deliveries to be lower or on par with 2021, while wholesale volumes will increase. "However, due to the time lag between production and retail deliveries, those improvements are not expected to result in an increase in retail sales during the calendar year," the company said. Volvo Chief Executive Jim Rowan said the company would "keep an eye on" consumer sentiment, not least due to higher inflation. "But right now demand is very strong," he said. Volvo's quarterly operating profit rose to 10.8 billion Swedish crowns ($1.06 billion) from 4.8 billion a year ago as accounting effects from the listing of high-performance automaker Polestar gave a boost. Operating earnings for the core business at Volvo Cars, majority owned by China's Geely Holding, reached 4.6 billion in the quarter. "Volvo reported a solid set of Q2 results in the light of multiple hurdles including semiconductor constraints and impact of Chinese lockdowns on demand," investment bank JPMorgan said in a note. Volvo has been a strong performer in recent years and recorded 2021 earnings that surpassed pre-pandemic levels.