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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Limited-edition Volvo S60 Polestar priced at $59,300*, V60 at $60,900*

You saw their US reveal at this year's Chicago Auto Show and read our driving impressions from Sweden. Now, if you act fast, you can actually own one of the very limited 2015.5 Volvo S60 and V60 Polestar models coming to the United States. The order page for these slick Swedes is now online, but the slots are filling up about as quickly as these cars accelerate.
Volvo plans to build a combined 750 of these Polestar models for the world, but the US is being allocated just 120 of them. Prices start at $59,300 for the S60 or $60,900 for the V60 (*plus a $925 destination charge). The only option is color - either Black Sapphire or Rebel Blue. If rarity is playing a part in your decision, you might want to pick the S60. According to the reservation site, only 20 of the sedans in each color are making it over here; the rest are V60s.
As the top versions of their respective models, both Polestars are packed with features. They share a turbocharged, 3.0-liter inline six-cylinder engine rated at 345 horsepower and 369 pound-feet of torque with a six-speed automatic transmission and a rear-biased all-wheel-drive system. Acceleration to 60 miles per hour is claimed to take 4.7 seconds for the S60 or a tenth more for the V60 with a top speed of 155 mph. They are about more than just a hotter engine, though, with Öhlins shocks, six-piston brake calipers and 20-inch Polestar wheels with Michelin Pilot Super Sport tires. Check out the gallery for the full, official specs, and get to the order page soon, if you decide you need one of these limited Swedish sportsters.

10 best new car deals in late September 2021

New car sales were drastically affected in 2020 due to the ongoing coronavirus pandemic, but things started to show signs of recovery toward the end of the year before really coming on strong in the early months of 2021. Now there's an ongoing shortage of microchips causing a great deal of pricing fluctuation and a limited supply of certain vehicles. That doesn't mean there aren't still great deals on new cars, though. Using data provided by TrueCar, we’ve compiled a list of some of the best automotive deals for September 2021. WeÂ’ve noted the original MSRP, the average transaction price, and the total savings in both dollars and as a percentage of the original sticker price. Basically, weÂ’ve done all the hard work for you! So now, all you need to do is compare deals, go on a few test drives, and maybe drive away in a great car (and an even better bargain).