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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Next Volvo XC90 design teased

When Volvo took the wraps off its Concept Coupe yesterday, the Swedish automaker said that while "the all-new XC90 is an entirely different type of car, you will recognize the connection instantly when it is revealed next year." We raised our eyebrows at this upon first read, but after seeing these photos, posted on Feber.se, Volvo certainly wasn't joking.
During a press conference where the Concept Coupe debuted, teaser images of the next XC90 were shown, and the connection between it and the conceptual two-door are obvious. The long, T-shaped lighting elements in the slim headlamps are certainly the most noticeable tie between the two vehicles, but the angular lower fascia openings seen here can also be found quite prominently on the Concept Coupe.
Feber.se also has a few images showing the new taillamp and interior designs of the XC90, as well. And not surprisingly, those two facets of the new crossover's DNA are also surprisingly close to the elements found on the Concept Coupe. It's interesting to see how the concept's C-shaped taillamps have been massaged for the more upright design of the XC90's rump, and inside the cabin, it appears Volvo is serious about this vertically oriented infotainment display.

Volvo XC40 delayed because it's too big for its own good?

As fuel prices rise and greenhouse gases poke holes in the ozone, big, gas-guzzling sports utility vehicles are becoming less popular as smaller, cleaner vehicles, such as crossovers, gain market share. Volvo is late to the small crossover party, though it wants to build the XC40 crossover to compete with the Land Rover Evoque. The only problem with that, Autocar reports, is that a suitable (read: small enough) platform for it is up to five years away, despite a hopeful photos of it in testing guise.
Volvo is currently developing a new platform, called SPA (Scaleable Platform Architecture), to underpin its next-generation of vehicles, such as the 2014 XC60 pictured above and the S60 sedan, which is likely the smallest vehicle that would be able to use the new platform. Furthermore, there doesn't seem to be a quick fix for the gaping hole in Volvo's lineup, and Geely, the Chinese budget car manufacturer that owns Volvo, is reportedly preparing to launch a mid-market brand that may or may not be sold outside of China.
Can't Swedish car manufacturers catch a break?