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Chip maker Nvidia adds Volvo to list of self-driving partners

Chipmaker Nvidia Corp announced on Monday it was partnering with Volvo Cars and Swedish auto supplier Autoliv to develop self-driving car technology for vehicles due to hit the market by 2021. Volvo is owned by China's Geely Automobile Holdings. Silicon Valley-based Nvidia also announced a non-exclusive partnership with German automotive suppliers ZF and Hella for artificial intelligence technology for autonomous driving. Nvidia came to prominence in the gaming industry for designing graphics processing chips, but in recent years has been a key player in the automotive sector for providing the so-called "brain" of the autonomous vehicle. The company, whose many partners already include Tesla, Toyota, Ford, Audi, BMW, and tier one supplier Robert Bosch, announced its latest deals at an automotive electronics show in Ludwigsburg, Germany. Nvidia's Drive PX artificial intelligence platform is used by Tesla in its Models S and X and upcoming Model 3 electric vehicles. Volkswagen AG's Audi is also using the system to reach full autonomous driving by 2020. In a call with reporters, Nvidia's senior automotive director Danny Shapiro said carmakers and their main suppliers are now moving away from the research and development phase of autonomous vehicles and into concrete production plans. The system developed jointly by ZF and Hella, and using Nvidia's Drive PX platform, will combine front cameras with radar and software to create technology meeting the Euro NCAP safety certification for so-called "Level 3" driving, in which some, but not all, driving is performed by the car. Volvo is already using the Drive PX for the self-driving cars in its "Drive Me" autonomous pilot program. Volvo's production vehicles built on Nvidia's platform, as announced on Monday, are planned for sale by 2021.Reporting By Alexandria SageRelated Video: Auto News Green Tesla Toyota Volvo Technology Emerging Technologies Autonomous Vehicles nvidia autoliv

Volvo to test 100 self-driving cars on Swedish roads [w/video]

Autonomous vehicles are increasingly being tested on public roads around the globe, including Nissan in Japan and Google here in the US, and now Volvo is preparing to test its own self-driving cars on the streets of Sweden. In conjunction with the state government, Volvo's Drive Me project kicks off next year, starting with the development of customer research and infrastructure technology before setting 100 self-driving cars loose on the streets of Gothenburg in 2017.
These 100 cars will be in the hands of customers, and the tests will help Volvo and the Swedish government track varying aspects of self-driving cars including economic benefits, consumer confidence, traffic flow and passenger safety. The technology being developed by Volvo uses not only on-board radar and sensors but also map data gathered from the cloud, and it controls all driving systems including the brakes, throttle and steering. Drivers can engage and disengage the car's autonomous drive mode by pushing a button on the steering wheel, and the technology will also allow for a self-parking feature.
While the cars shown in this demo are S60 models, the test vehicles will be based on Volvo's upcoming Scalable Product Architecture (SPA), which underpins future models like the next-gen Volvo XC90. Scroll down for a video and press release marking the announcement.

Geely targeting US market in 2016 with help from Volvo

Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.
The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.
As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.