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Volvo agrees to transfer tech to new parent Geely

Following the acquisition of Volvo by China's Zhejiang Geely Holding Group in 2010, we definitely saw this news coming. The two companies have signed an agreement that will give Chinese automaker Geely access to key technologies developed by Volvo, and in turn, the deal could help the Swedish automaker lower its production costs.
As a part of the "technological cooperation agreements" signed by both companies, Automotive News China reports that Geely will be able to tap Volvo for three much-needed technologies, including the use of a midsize platform, Volvo's proven safety innovations and interior air quality systems. The latter two technologies are important to improve the crashworthiness of Geely's cars, along with helping isolate vehicle occupants from China's often severe air pollution. The report says that Volvo tech will likely be used on a premium car brand that Geely is expected to create.
Volvo, on the other hand, is to benefit from the "local market exploration experience and cost control experience" of Zhejiang Geely Holding Group, which is technical way of saying that Volvo will be able reduce its costs by tapping into Geely's established supply chain.

Volvo Concept Recharge full of sustainable materials

In June, Volvo showed us the conceptual exterior of its future vision in a swoopy wagon-like package called the Concept Recharge. The Swedes are now ready to show us the vision's interior and tell us what it's made of, calling it "a manifesto for Volvo Cars' future." With the context being Volvo's aim of selling only EVs by 2030 and being carbon neutral by 2040, the battery-electric Concept Recharge is a way for the automaker to get there and look stylish while doing it. It starts and nearly ends with employing sustainable, recyclable materials everywhere. Outside, the front and rear bumpers and the rocker panels are fashioned from flax composite. Only six percent of the materials in the specially developed Pirelli tires come from fossil resources, the rest from recycled and renewable materials like natural rubber, bio-silica, rayon and bio-resin. Every aspect of the bodywork has been shaped to increase aerodynamic efficiency, from the wheel design to the compact, upright rear end. Efficiency will also be a key development for the batteries. Volvo hasn't mentioned those yet in regard to the concept, but we know the company doesn't simply want to add more cells to increase range, since that adds weight and increases a vehicle's carbon footprint. Volvo is working with Swedish firm Northvolt on more energy-dense battery packs with shorter charging times. Inside, the Concept Recharge takes an evolutionary leap from the sustainable cabin now available in the C40 Recharge. The seat backrest and top of the instrument panel are dressed in "responsibly sourced Swedish wool" woven into a breathable, additive-free cloth. The seat bolsters and door panels areas that will see a lot of contact are covered in Tencel, a soft-touch yet durable cellulose fiber product. The floor and lower doors are wrapped in 100% wool. The seatbacks, the fronts of the headrests, and part of the steering wheel are covered in a material Volvo developed called Nordico. The company's being secretive about the composition, only telling us that Nordico's been created out of recyclable ingredients found in sustainable forests. And flax composite shows up again inside in the storage pockets, the back of the headrest, and the footrests. The automaker says that if the Concept Recharge's battery is charged using renewable energy, it would contribute less than 10 metric tons of CO2 over the wagon's lifespan. The U.S.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.