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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

2022 Volvo C40 Recharge First Drive Review | All electric, all Swedish

PALM SPRINGS, Calif. — Volvo doesnÂ’t rock the design boat often, but the 2022 Volvo C40 Recharge is an exception to the Swedish car companyÂ’s staid, yet handsome norm. The C40 is a fully-electric crossover coupe, and it is VolvoÂ’s first vehicle to adopt this fastback shape. Not only that, but itÂ’s also VolvoÂ’s second electric car, following closely on the heels of the XC40 Recharge, a vehicle weÂ’ll drive soon. With the C40 Recharge being a new shape for Volvo, the design and technology teams are using it to debut some new ideas both inside and out. The rear end features new LED taillight technology from Volvo that features segmented LEDs and sequentially activating turn indicators for a different look than the typical fully-lit Volvo taillight. Its grille is debuting a new “Iron Mark” that houses a brand-new (and improved) suite of radar for the driver assistance systems — the logo is also now heated to ensure that neither ice nor snow buildup will stop the systems from functioning.  As for the crossover coupe part of this design, youÂ’ll notice the rear is full of spoilers. VolvoÂ’s head of design, Eric Beak, tells us that the dual, fin-like rooftop spoilers are there as aerodynamic aids in a bid to increase range. Meanwhile, the big spoiler jutting out on the carÂ’s trailing edge is designed to give the car greater stability at high speeds by reducing lift. The 20-inch wheels you see pictured here are the only option, so hopefully you like them. We do, and we like the look of this car overall. Photographs donÂ’t properly capture the angularity and shape of the body panels, but the C40 is a striking crossover coupe when you get up close to it. What could ultimately be even more controversial than the exterior design are the interior material choices. You wonÂ’t find an inch of leather covering the C40Â’s interior. Instead, Volvo is focusing on sustainable materials made using recyclables. For example, the seats are constructed of VolvoÂ’s suede-like Microtech material that is made of recycled polyester. Ditching leather is great, so long as the replacement is suitable for a luxury vehicle at a luxury price, and in this case, it works in nearly every area. Our one complaint is the steering wheel, for the synthetic leather substitute used here feels too much like plastic and is nowhere near as nice or supple to hold as quality leather is. When it comes to driving and charging the C40, the experience is a vaguely familiar one.

2024 Volvo EX90 SUV revealed as forward-looking electric flagship

STOCKHOLM — Volvo has unveiled its EX90 electric three-row SUV in Stockholm, Sweden, representing the future of the brand with a focus on sustainability, safety and technology-driven design. The EX90 will be offered with two twin-motor, all-wheel-drive powertrain options. The first offers a total of 402 horsepower and 568 pound-feet of torque, and a 0-60 time of 5.7 seconds. The performance version is good for a heaping 496 horsepower and 671 pound-feet of torque, and 0-60 shrinks to 4.7 seconds. Its 111-kilowatt-hour battery (107-kWh usable), supplied by CATL, will provide up to 300 miles from a full charge, replenishable at a DC fast charger from 10-80% in 30 minutes at a peak charging rate of 250 kW. It will feature bi-directional charging, allowing the EX90 to supply electricity to your home, appliances or another Volvo EV. As far as size, the EX90 is 198.3 inches in overall length, eclipsing the XC90 by 3.3 inches in length with an identical 117.5-inch wheelbase. On the exterior, we see the Hammer of Thor daytime lights with a vertical bar below representing the lightning strike of the hammer. The horizontal lighting opens up like eyelids tto reveal the nighttime lights behind them. Up top, the lidar unit is prominent, but artfully blended into the black of the roof. The 22-inch wheels feature aerodynamic inserts that reduce turbulence; 20- and 21-inch wheels will also be available. The door handles rise to greet you when you approach with your digital key — your phone — from 30 feet away. The rear lights borrow their vertical signature from the C40. In all, the design is very "Scandinavian," meaning clean, inspired by nature and harmonious with technology, as Volvo design head Robin Page explained to us. True to the Volvo brand, safety is paramount. The EX90 utilizes cameras, radar and lidar, along with Nvidia-powered software, to take stock of the vehicleÂ’s surroundings, as well as the driverÂ’s gaze and attention, to help keep the occupants safe. The lidar can detect objects ahead to centimeter accuracy from 250 meters (about 820 feet) away in glaring sun or total darkness, Volvo says. Volvo describes the EX90 as “a highly advanced computer on wheels” with the ability to improve over time thanks to over-the-air software updates.