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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo 850 T5 R pickup conversion is ready for a cool yule

There are plenty of ways to get your holiday tree home from the farm, but few are so classy as this Volvo 850 ute. Built in Sweden and shipped to Belgium, the car wears all of the necessary kit to pass as a 850R, and with a turbocharged 2.3-liter five cylinder under the hood, this creation should have no trouble dashing through the snow. Looks like a mighty fine use of an otherwise derelict Volvo wagon to us, though we have to imagine all that torque steer and no weight over the aft would make for all sorts of silliness once the roads went slick.
Still, if it were our Sawzall, we'd be happier with the keys to a certain BMW M5 utility in our pocket. Or, you know, the 3 Series conversion BMW whipped up not too long ago. You can head over to Autofans.be for a closer look at the 850 ute.

Volvo V60 Polestar speeds into view

Send us photos of a new wagon out testing, and you've got our attention. Send us photos of a fast wagon lapping the Nürburgring and, well, we're just as giddy as can be. Our spy shooters just blessed our inbox with some fresh shots of Volvo's new V60 wagon out testing in Polestar guise, sporting the same Rebel Blue paint job as the thunder-from-Down-Under limited-edition S60 Polestar, as well as an aggressive front fascia, huge wheels, Brembo brakes, a rear diffuser panel and a roof spoiler. Hello there, hot stuff.
Like its sedan counterpart, the V60 Polestar is expected to use a boosted version of Volvo's 3.0-liter turbocharged six-cylinder engine, pumping out something like 350 horsepower. To keep everything in check, that force will almost certainly be sent to the ground via all-wheel drive.
It's unclear if Volvo will sell the V60 Polestar as a limited-edition affair for our friends in Australia, or if this longroof hot-hauler will be offered in other markets this time. After all, Volvo is bringing the V60 over to American soil early next year, so consider our fingers - and toes - crossed.