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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo and Starbucks to put charging stations at coffee shops

Volvo and Starbucks are joining forces to give electric vehicle owners a more pleasant charging experience. The two companies have announced a plan to install EV charging stations at Starbucks coffee shops across several U.S. states as part of a pilot program to study the project's scalability. About 60 chargers will be installed at 15 Starbucks locations along a 1,350-mile route between Denver and Seattle, which is home to the coffee giant.  Volvo told Autoblog that the chargers will be a mix of ChargePoint DC chargers comprised of Express 250 units, capable of delivering 62.5 kW, and Express Plus units, capable of delivering up to 350 kW. All chargers will have both CHAdeMO and CCS plugs. Placed about 100 miles apart, the charger-equipped Starbucks fall within the range of most EVs, and their relative proximity should limit the amount of advanced planning one would have to do during an EV road trip. The companies plan to offer them to any drivers of electric cars. Charging fees will apply, but Volvo vehicles will get to use them either free of charge or at a discount. The locations of these chargers will show up in ChargePoint's smartphone app, or with an in-dash app on Google-equipped Volvo models. Jokes about latte-sipping Volvo drivers aside, the program opens a world of new opportunities for charging. A Volvo C40 Recharge takes about 40 minutes to replenish its batteries from 20% to 90%. Other electric cars are comparable. A coffee shop is a much more pleasant place to wait that out than a Kroger or Walmart, and as we discovered last week, EV chargers and businesses like Starbucks are banned from interstate rest areas by federal law. Add the availability of wifi and clean-ish bathrooms at most Starbucks locations, and it makes for an ideal pit stop opportunity. Besides, on a long road trip, drivers must replenish their caffeine just as cars must replenish their fuel tanks or batteries. The solution — chargers at coffee shops — is so glaringly obvious, it's a wonder why it's taken so long for a partnership like this to happen.

Volvo returns to profitability

Ford sold Volvo to Zhejiang Geely Holding Group Limited in 2010. Just two years later, Geely announced an $11-billion investment in the Swedish carmaker, its charismatic fugleman Li Shifu saying, "We want to revive Volvo and give the brand its strength back." Two years later, after having introduced the Concept XC Coupe at the Detroit Auto Show this week, Volvo CEO Håkan Samuelsson (above, second from right) declared the company profitable again after a solid 2013 and predicted a positive 2014.
Intending to break even on operating profit in 2013, Volvo exceeded expectations and landed on the plus side due to a mix of factors. US sales declined 10.1 percent for the year to 61,233, that number still making us Volvo's largest market, but Chinese sales were up nearly 46 percent to 61,146 units, and even its home market saw a bump of 0.8 percent; total sales for the year were 427,840, a margin of 1.4-percent over the previous year. Volvo was able to do more with the tiny gain and reverse its half-year operating loss because of a global cost restructuring and thorough revamp of its Chinese distribution network. An announcement of 2013's financial results will come in March.
Bullishness on 2014 comes from the company's intention to focus on its two biggest markets with new models, new technology and more spending. The first product of an independent Volvo, the new XC90, will be revealed later this year on the new SPA architecture. On top of the Sensus Connect infotainment system, Volvo will add driver-aid systems like adaptive cruise control with steer assist and night-time pedestrian detection. It also has a new North American CEO and will spend more on marketing and communications here. In China it will begin to feel more effect from the two Chinese factories opened last year - it has three in the country - and, if need be, can take advantage of more advantageous exchange rates by exporting from China instead of the US. Said Samuelsson of what he expects in the US in 2014, "we will outperform the market."