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Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.
The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.
Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.

2015 Volvo XC90 is the Swedish future

It's been months since the Concept XC Coupe debuted at the Detroit Auto Show, Volvo's last show car previewing its all-new 2015 XC90. But the production model is finally here after years of development, and it signals the future of the Swedish automaker with its Scalable Product Architecture modular platform and cutting-edge new engine family.
The 2015 XC90 carries all-new styling, but is still familiar up front, with the company's logo slashing diagonally through its prominent, upright grille. Like the concept, it carries T-Shaped LED running lights through the headlights. The company calls them the "Thor's Hammer" design, an evocative designation that we think is fantastic. Under that new front end is a choice of two quite powerful, but very efficient powertrains. The standard XC90 gets a 2.0-liter turbocharged and supercharged engine with all-wheel drive making an impressive 316 horsepower. Or if buyers want to be a little greener and more powerful, there is the XC90 Twin Engine plug-in hybrid with the same engine, albeit augmented with an electric motor to produce a staggering 400 hp.
The exterior styling is crisp, if not quite as sensual as Volvo's latest concepts, but we think the interior is the real star here, with a dashboard that looks like it came out of a Herman Miller catalog and a unique vertically oriented infotainment screen integrated into its center stack, perhaps taking a cue from Tesla. If the cabin feels as good as it looks, we think a lot of sales are going to be won inside.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.