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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo Recharge plug-in hybrids get big range and power bumps

Volvo's plug-in hybrid powertrain is getting a significant upgrade for 2023, resulting in all its 90- and 60-series Recharge models effectively doubling their electric range and becoming eligible for the full $7,500 federal tax credit.  A new rear electric motor now delivers 143 horsepower from 87 hp, resulting in a combined output of 455 hp and 523 pound-feet of torque. That's a significant bump from the previous 400 hp and 472 lb-ft. These changes apply to the Recharge versions of the XC90, S90, XC60 and S60, plus the Polestar Engineered trim levels of XC60 and V60.  Below are the new electric ranges for each of the Volvo Recharge models. Their previous ranges are in parentheses. S60 Recharge: 41 miles (22) V60 Polestar Engineered: 41 miles (22) XC60: 35 miles (19) XC60 Polestar Engineered: 35 miles (19) S90 Recharge: 38 miles (21) XC90 Recharge: 35 miles (18) These range increases are the result of a new long-range battery pack featuring a third layer of cells. This brings total capacity from 11.6 kWh to 18.8 kWh.  There are other advantages, as well. The XC60 and S90 Recharges will now be capable of one-pedal driving, whereby regenerative braking is so strongly applied that the car effectively does most of the braking for you. This is already available on Volvo's fully electric models, and although it will initially be available only on the XC60 and S90, Volvo told Autoblog that the others will eventually get it. When exactly? Volvo did not elaborate.   Volvo says the increased battery capacity will improve performance in extreme cold and heat. It will also allow for pre-heating and pre-cooling the car, even when unplugged, without reducing all-electric range.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Volvo S60 T8 driver assist systems

Volvo EX90 exterior teased further, goes heavy on glass and aero

How about six more teasers of the battery-electric, seven-seat Volvo EX90 SUV? We've heard about the new interior materials, seen renderings of the minimalist instrument panel and read about a massive commitment to safety inside and outside the SUV. Now we have scraps about what it took to put everything together within the aesthetic Volvo sought and a mission statement of "confident, sophisticated, and seamless." The rounder grille-less front fascia flows over the hood to a greenhouse heavy on flush glass. A large, tinted panoramic glass roof lets in just enough light without superheating the cabin and without robbing headroom. The side glazing is flush with the pillars and nearly flush with the sides of the car to improve aerodynamic efficiency. Flush door handles emerge as the keyholder approaches. Volvo says the EX90 posts a drag coefficient of 0.29, a figure that compares to 0.26 for the Mercedes-Benz EQS SUV and 0.24 for the Tesla Model X that, admittedly, offers tiny optional third-row seats. Speaking with Motor Trend, lead Volvo exterior designer T. Jon Mayer said the other side of letting lots of light in the cabin is creating an inviting atmosphere when there's lots of dark in the cabin. "We’ve put a lot of effort into the illumination inside the EX90, trying to create a warm interior and a somewhat colder expression for the exterior," he said, making an analogy with the Swedish climate and Swedish people.  The Lidar sensor plays its part in a new level of safety and in aerodynamics. Placed at the leading edge of the roof, the Luminar sensor sits under a teardrop-shaped glass enclosure about 18 inches wide, under two inches tall. The laser system comes standard, helping provide 360-degree awareness so that the EX90 can always pay attention and take appropriate safe actions at those times when the driver isn't paying attention. Volvo says that tying exterior sensor safety logic to in-cabin cameras that can tell if a driver is focused on the task "can reduce the risk of death or serious injury by up to 20%." We've just seven days to go until Volvo mandarins gather in Stockholm to reveal the car to launch the automaker's next phase. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.