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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo finds a way to turn body panels into batteries [w/video]

One of the problems with designing an electric vehicle is figuring out where to fit the battery pack. Volvo - as a part of a European Union research project - is working on a way around this issue by replacing standard parts with lightweight components that double as batteries on both conventional and plug-in vehicles. The image above shows one such piece on a Volvo S80. While looking like nothing more than a carbon fiber plenum cover, the piece is actually a battery pack that can store and supply enough energy for the car's entire 12-volt power system.
The parts are made by sandwiching super capacitors (which can charge faster than standard batteries) in between layers of carbon fiber. They can then be formed to replace numerous body panels such as the decklid, roof or door panels. Volvo says that the replacing the body panels and batteries with these nano batteries can help reduce the vehicle's weight by as much as 15 percent. It has taken more than three years just to design the batteries, so there's no telling when, or if, we'll ever see this technology used on a production vehicle. Scroll down for a video and press release on Volvo's innovative battery technology.

Volvo recalls 460,000 cars worldwide for potentially deadly airbags

Volvo and the National Highway Traffic Safety Administration (NHTSA) have released an expanded recall for just shy of 260,000 of its S60 and S80 sedans. Including those 260,000 cars in the U.S., the recall worldwide numbers about 460,000. The recall affects 2001-2009 S60s and 2001-2006 S80s, which have airbag inflators that could have degraded and could blast shrapnel into occupants. If that sounds familiar, it's because the monumental Takata airbag recall was for the same basic reason. But these Volvo devices aren't Takata airbags. Instead, these airbags were manufactured by ZF, the company that builds all varieties of automotive components but is probably best-known among car enthusiasts for their transmissions. The inflators use a material that, when exposed to high levels of moisture, can start to break down and form dust-like particles. These can ignite rapidly, more so than the component was designed for, which can cause the component to break and release metal shrapnel. According to the Associated Press, this material is different than the ammonium nitrate used by Takata. According to the NHTSA documentation, there has been one incident reported concerning the airbags, in which a person died. Volvo will replace all affected airbags at no charge to the customer. The replacement airbag apparently uses a different type of propellant, so it likely won't need to be replaced again. Dealers have already been informed, and owner notices will be going out at the end of November. If you have an affected Volvo, you can call 1-800-458-1552, and the recall number for Volvo is R10125. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.