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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo racks up the most IIHS Top Safety Pick+ awards of any 2022 carmaker

It should not come as any surprise, but Volvo has won the most IIHS Top Safety Pick+ awards of any automaker in 2022. Top Safety Pick+ is the Insurance Institute of Highway Safety's top prize. Volvo has accumulated 13 of the awards, spanning its entire lineup. IIHS and Volvo separates models between gasoline and electrified versions of the same car, even though the tests may have been conducted only on one variant. For example, the XC60 Recharge earns an TSP+ even though tests were conducted using gasoline-powered XC60 T5 and T6 models. Similarly, a C40 Recharge gets the award even though the actual test was conducted on a similar XC40 Recharge. Also, as with Mazda's lineup TSP+ rankings from earlier this year, some are carried over to 2022 model year cars from tests on previous model year cars. This is only when the model has not changed significantly. For example, the XC60's 2022 ranking was based on a 2018 model year's crash test. The IIHS conducts six tests on each car — a moderate overlap front crash, two small overlap front crashes for both driver and passenger, a side impact crash, a roof strength crush evaluation, and a head restraint test using just the car seat. The results are ranked out of four levels, with a green "Good" marker indicating the top tier. Beyond the crashes, Volvo earned top marks for standard safety features such as forward collision warning, automatic emergency braking, and pedestrian and cyclist detection. It should be noted that most Volvo models earned an "Acceptable" rating for ease of use of the LATCH safety seats. This is the second best rating, but does not affect crash worthiness, and won't matter if you don't use child seats. XC40 models received a "Poor" rating for its safety belt reminders, which IIHS deemed not loud or long enough. Some models like the S90 and XC60 received "Acceptable" ratings on headlights, with IIHS wishing the beams were brighter on turns. Despite these minor quibbles, the overall ratings are still very impressive. It should be noted that even the V60 and V90 wagons, which are (achingly beautiful but tragically) discontinued in America, also got TSP+ ratings though were not included in the 13-model 2022 count. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Volvo XC90 Earns IIHS Top Safety Pick+ Crash Test Rating