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Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

2021 Volvo XC60 Review | Swedish design; no assembly required

The 2021 Volvo XC60 may not be the first car to spring to mind when considering European luxury crossovers, but despite lacking the cachet of tier-one manufacturers, it is a solid, safety-first offering with attractive styling and excellent interior design, rising above the mainstream market and rivaling some of the continent’s best. The XC60Â’s cabin is uniquely Swedish: clean, modern and at its tastefully adorned best when done up in earth tones and natural wood trim. You won't confuse it for something from Germany or Japan. Its seats are among the most comfortable and supportive of any luxury car under $100,000, and its Sensus infotainment system is capable and flexible. No Volvo is perfect. Wheel size upgrades tend to disproportionately impact ride comfort, and Sensus can be slow to boot up and respond to inputs. Its powertrains are also lacking in refinement, with even the 400-horsepower plug-in hybrid model (Formerly the T8; now dubbed “Recharge”) lacks polish despite its robust performance. But the XC60 is nonetheless impressive, and thanks to its diverse array of powertrain options and versatile tech suite, this luxury crossover offers something for everybody. WhatÂ’s new for 2021? For 2021, the XC60 is largely carry-over. Models with the T8 powertrain are now referred to as “Recharge,” which is VolvoÂ’s new universal name for its plug-in hybrids. Keyless entry is now standard, along with illuminated door handles. WhatÂ’s the interior and in-car technology like? VolvoÂ’s attractive and refined shape is mirrored in its stylish, welcoming interiors. With premium materials and beautiful design from top to bottom, itÂ’s difficult to find anything negative to say about the XC60Â’s interior. Open-pore wood and real metal are both available depending on trim, and Recharge Inscription models even get an Orrefors crystal gear selector. VolvoÂ’s Sensus infotainment suite is compatible with both Android Auto and Apple CarPlay, and also offers robust integration with phones via Bluetooth, including speech-to-text, allowing it to read and compose text messages without outside assistance. Sensus lacks polish in some areas, offering slow boot-up times and menus that can be difficult to navigate on the road. Still, several of our editors appreciate its touchscreen layout and find it less overwhelming than admittedly quicker and flashier systems like Mercedes' MBUX and BMW's iDrive.

Ford, Volvo, Google, Uber and Lyft form self-driving alliance

Five companies arguably leading the worldwide effort to develop autonomous cars said Tuesday they're forming an organization to lobby the federal government to better prepare America's roads for self-driving technology. The founding members include some of the biggest companies in the automotive, autonomous, and ride-sharing realms – Ford, Google, Lyft, Uber and Volvo. Operating as the "Self-Driving Coalition for Safer Streets," they aim to work with lawmakers and regulators to clarify a disparate set of rules and regulations at both the state and federal levels that could hinder the deployment of autonomous cars. "The U.S. risks losing its leading position due to the lack of federal guidelines for the testing and certification of autonomous vehicles." – Hakan Samuelsson David Strickland, a former administrator of the National Highway Traffic Safety Administration who issued the first set of autonomous-related policies in that role (pictured below), will serve as the group's counsel and spokesperson. "The best path for this innovation is to have one clear set of federal standards, and the Coalition will work with policymakers to find the right solutions that will facilitate the deployment of self-driving vehicles," he said in a written statement. In January, Transportation Secretary Anthony Foxx said his department would accelerate efforts to craft such federal standards. Those efforts include holding two public hearings on standards, the second of which is scheduled to be held Wednesday in Palo Alto, California. Foxx signaled the intent to deliver them by June. Google has been leading the efforts to ensure such standards are national in scope, warning their cars could run afoul of state-specific laws should they cross state borders or if standards varies between the federal efforts and regional ones. The complexity of such efforts was underscored recently, when NHTSA agreed that Google's software could be considered the driver of a vehicle for the purpose of meeting federal motor vehicle standards, an interpretation that would conflict with preliminary California rules that mandate a licensed driver operate a self-driving car that comes equipped with human controls like a steering wheel and brakes. At South By Southwest last month, Jennifer Haroon, Google's self-driving car business leader, said the company couldn't accomplish its goals under those regulations.