07 Volvo V70 Xc 1-owner Heated Seats! Cross Country (v70,xc90) Awd 4x4 on 2040-cars

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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Volvo details upcoming XC90's new scalable platform

In two weeks' time, we'll be boarding a flight for Stockholm for the live reveal of the new Volvo XC90. But before we do, Volvo has revealed another round of salient details regarding not only its new crossover, but a whole range of new vehicles to share its architecture.
That platform is called Scalable Product Architecture, and it follows the latest industry trend towards modular platforms. The product of four years' development, the new platform uses high-strength boron steel to optimize weight and rigidity. The scalable architecture, set to underpin the next-generation S60, V60, XC60, S80 and anything larger, offers designers more flexibility in terms of proportions. It can be adapted to a wide range of vehicles of different shapes and sizes, designed from the get-go to incorporate a range of powertrains (including the XC90's new twin-charged hybrid system) and all the latest safety technologies you'd expect from a Volvo.
The XC90, Volvo has revealed, will also offer increased interior flexibility, with movable second and third rows to optimize cargo space and legroom as needed. That third row is designed to accommodate children (or small adults) up to five-foot-seven. Meanwhile the image inset above gives us our first glimpse at the new XC90's styling, with T-shaped running lights inspired by Thor's hammer.

2021 Volvo XC40 Recharge priced at $54,985

The final piece of the puzzle for the 2021 Volvo XC40 Recharge is falling into place today, two weeks after official EPA range information became available. Volvo just announced pricing, and it’s going to start at $54,985, including the $995 destination charge. Of course, buyers can also expect to take advantage of the $7,500 federal tax credit (and other state credits) with their XC40 Recharge purchase. That makes the total dent in the wallet $47,485 for a base crossover, or even cheaper depending on what state you live in. There isnÂ’t a long list of available packages and options, but Volvo detailed a few of them for us. The most expensive is the Advanced Package that adds VolvoÂ’s Pilot Assist driver assistance system, a 360-degree camera, wireless phone charging, a 12-volt outlet in the luggage area and a headlight cleaning system for $1,300. The Climate Package adds a heated steering wheel, heated rear seats and heated wiper blades for $750. And the last important option weÂ’ll point out is a heat pump for $350. Volvo says the heat pump can precondition the cabinÂ’s temperature and extend battery range, so it feels like a no-brainer for such a cheap price. Compared to the XC40 RechargeÂ’s direct competition, the crossover is priced in the same ballpark. A Tesla Model Y Long Range is $49,990. The base Ford Mustang Mach-E with all-wheel drive starts at $46,695. Neither the Ford nor the Tesla are perfect comparisons, though. The XC40 is both smaller and more premium than both of those options. WeÂ’ll note that itÂ’s not a huge stretch to go from the XC40 Recharge to the Polestar 2 that begins at $61,200, a $6,215 climb above the base XC40 Recharge. 2020 Volvo XC40 Recharge View 23 Photos Charging network Volvo also announced that itÂ’s beginning a collaboration with ChargePoint as the official charging network for the XC40 Recharge. That will give owners approximately 115,000 places to charge their electric crossover, though Volvo is light on the details for now. We asked, and Volvo said that an announcement about charging software integration is coming soon. DonÂ’t expect free charging to be part of the deal though, as Volvo tells us thatÂ’s not part of the companyÂ’s “immediate plans.” The partnership will allow owners to purchase a ChargePoint Home Flex charger for their home at the time of their XC40 purchase, but we donÂ’t have pricing on this option yet. You can place an order for the electric crossover on VolvoÂ’s website now.