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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Geely chairman is now the single biggest investor in Daimler

Li Shufu, the chairman and main owner of Chinese carmaker Geely, has built a stake of 9.69 percent in Daimler AG, the German carmaker said in a regulatory filing on Friday. The stake, worth nearly $9 billion at the current valuation for Daimler shares, makes Li the biggest single shareholder in the maker of Mercedes-Benz cars, trucks and vans headquartered in the German city of Stuttgart. A Daimler spokesman called the stake purchase a private investment by Li. "We are delighted, with Li Shufu, to have won over another long-term investor who is convinced of Daimler's innovative prowess, strategy and future potential," the spokesman said in response to a request for comment. "Daimler knows and respects Li Shufu as a Chinese entrepreneur of particular competence and forward thinking." Li's stake purchase makes him the top shareholder in Daimler ahead of the Kuwait Investment Authority, which owned 6.8 percent as of Sept. 30, according to Thomson Reuters data. Earlier this month, the German newspaper Bild am Sonntag reported that the Chinese industry giant was seeking to become Daimler's biggest shareholder, likely exceeding the 6.8-percent stake of the Kuwait Investment Authority. The paper said Daimler had reportedly turned down Geely's $4.5 billion offer for a 5-percent stake via a discounted share placement, saying that Geely could buy shares in the open market. Institutional investors currently own 70.7 percent of Daimler, and the company already has strong ties to Chinese automakers BAIC and BYD. Bild am Sonntag said the move was intended as a strategic alliance against Apple, Google and Amazon on autonomous and connected cars. And Reuters reported that Daimler wants to have bespoke "robo taxis" on the road quicker than Google's Waymo, and views Geely as a strong partner for that. Geely conversely is interested in Daimler's electric car battery technology, and sources quoted by the German paper say there are plans to establish joint electric car manufacturing in Wuhan, China, to meet China's smog-reducing quotas. Geely is developing the Lynk & Co. brand of electric and hybrid cars. Geely owns Volvo, which has enjoyed a renaissance under the arrangement, as well as the maker of London's black cabs. In December, it bought a stake in AB Volvo, the maker of Volvo trucks.

Volvo's product road map includes five EVs and two PHEVs

Volvo recently hosted a gathering in Miami for North and South American retailers. A few attendees, perhaps proud of what Volvo had to say, shared some details on the proceedings with Automotive News. Volvo's pledge to become an all-EV brand by 2030 will commence with five new electric vehicles and two plug-in hybrids in the coming years. First up is a full-sized, three-row crossover said to get its vibe from the Concept Recharge. We figure this will be the long-rumored and occasionally canceled XC100, but that's only an educated guess. We've seen no spy shots of such a vehicle yet, but AN reports sales aspirations for the full-sizer are about 20,000 units for next year. If that's the case, something should appear soon. Around two years after the potential XC100 comes an EV codenamed V546 that AN reported on earlier this month. Said to slot in between the 185-inch-long XC60 and 195-inch-long XC90, this tweener could be about the length of the 189-inch Ford Edge. The sources claim it will ride on a new electric platform, which could be the SPA2 bones that will support the coming electric XC90 and that the Concept Recharge electric crossover study (pictured) sits on. This one goes into production in the U.S., at Volvos' Ridgeville, South Carolina plant, and in China. The plan is to sell 100,000 units annually. At some point, the XC60 small midsize crossover gets a battery-electric variant. The fourth EV will be a dinky silent runner that slides in under the XC40 Recharge. Referred to in the past as the XC10, XC20 and XC30, previous reportage claims this will ride on the Sustainable Experience Architecture (SEA) sourced from parent company Geely. The fifth EV was only mentioned as being a sedan, which is another mysterious entry. The S90 and XC90 are getting new PHEV generations, the crossover still expected to inaugurate proper names to the Swedish automaker's lineup. Volvo's planning a hiring spree for the South Carolina plant that only makes the S60 sedan at the moment. One of the new EV crossovers will start down lines there later this year, along with Polestar's middleweight performance crossover, then the potential XC100 (or whatever its proper name is) begins assembly there in 2023.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.