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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo building new AstaZero safety proving ground in Sweden

Volvo is an automaker committed to vehicle safety, setting an ambitious target for itself: by 2020, the Swedish automaker envisions that no one will be killed or seriously injured in one of its cars. In order to achieve that goal, Volvo has announced a new proving ground designed specifically to test safety solutions.
Called AstaZero, the new facility near the company's headquarters in Gothenburg, Sweden, is the result of a $70 million investment. It will cover some 500 acres, with over 60 acres of pavement, four city blocks and three and a half miles of highway. The Active Safety Test Area (the ASTA in AstaZero) will enable Volvo and its partners (including Scania trucks as well as government bodies and university development programs) to simulate city streets, highways, rural roads, roundabouts, T-junctions and more, combining traffic from cars, pedestrians, bicycles, motorcycles, buses, trucks and even animals in order to account for all manner of potential hazards.
The facility will enable Volvo to test active safety systems and autonomous vehicle operations, and even allow robots to test its prototypes in an adaptive environment that aims to be more flexible than existing proving grounds. Read more about Volvo's commitment to safety in the press release below.

Ex-Volvo boss Stefan Jacoby to head GM's international operations

He was too talented not to surface somewhere, we just didn't know where and when. Nine months ago, Stefan Jacoby stepped down from his post as Volvo CEO, a move that caught many off guard. At the time, the separation was called "amicable," but word is that the strong-willed executive clashed with owners Geely and the automaker's board.
Jacoby will have a new set of challenges on his hands, as he has just been named Executive Vice President Consolidated International Operations for General Motors. That means the Hannover-born Jacoby will head up the company's operations in Asia, Africa, Europe and the Middle East, where he will be responsible for over 100 countries and territories. Jacoby succeeds Tim Lee, who has been named chairman of GM China. Lee will also retain his post as Executive Vice President Global Manufacturing.
Jacoby's dealings with Geely should help him in his Asian market duties, but he also counts time as the head of Volkswagen of China on his resume, so he's very well-versed in the market's peculiarities.