2012 Volvo Xc60 T6 on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Junkyard Gem: 1984 Volvo 242 DL

Volvo had tremendous success with the iconic 200 Series cars, selling them in North America from the 1975 model year all the way through 1993 (and if you count the Volvo 140, which was the same car from the A pillars rearward, the 240's history goes back to the middle 1960s). Nearly everybody who bought 240s on our continent did so in order to be safe and/or practical, which meant that the two-door version never sold anywhere near as well as its four-door and wagon brethren. Here's one of those rare 240 coupes (technically speaking, a two-door sedan), found in a San Jose car graveyard last winter. If you're going to be a stickler about the designation of this car as a two-door sedan and not as a coupe, you'll also want to call it by the name Volvo used when it was in the showroom: the 1984 Volvo DL. However, everybody in the Volvo world now prefers the original naming system that Volvo used for the 200s back home in Sweden, where you had 2 followed by a numeral indicating the number of engine cylinders and a numeral indicating the number of doors, with the trim-level code after that. So, what we have for today's Junkyard Gem is a Volvo 242 DL, i.e., the cheapest new 240 Americans could buy in 1984. You could get a turbocharged engine from the factory in the 1984 242, but this car has the ordinary naturally-aspirated 2.3-liter straight-four, rated at 111 horsepower. It also has the four-speed manual transmission with overdrive controlled by the button in the middle of the shift knob. Nearly 230,000 miles on the clock, which is decent for any 1980s car but not spectacular by Volvo 240 standards. Many Volvo enthusiasts prefer the smooth lines of the coupe to the stodgier sedans and wagons, and this one shows signs of ownership by someone who wasn't just about listening to NPR while driving safely to the natural-foods store. Sure enough, it has aftermarket springs and a non-factory rear sway bar. I wish I'd found these parts back in 2007, when I was helping to build a V8-swapped Volvo 244 road racer. The presence of the keys in a junkyard car, however, usually indicates that it was voluntarily let go by its final owner. Perhaps it was a dealership trade-in that proved to be impossible to sell due to a combination of three pedals, high miles, and lack of truck-shaped body. The interior looks like it might have been tolerable before it reached this place.

Volvo to build range-topping S90 sedan in China

Volvo is furthering its deep ties in China by announcing a major expansion to its factory in Daqing that will equip the site to build its future S90 sedan. The automaker is promising to make the plant, "one of the most advanced car making facilities in China," according to its press release. Unfortunately, the company isn't specifying the amount being invested or how long the work will take.
Because the northeastern Chinese city of Daqing owns about 37 percent of the automaker, the location for the significant expansion isn't entirely surprising, especially since Geely owns a majority stake in the Swedish brand. The existing factory there employs about 700 people to build the original XC90 for the local market, but the upgrades will allow the plant to handle Volvo's Scalable Product Architecture modular platform.
To be fair, Volvo doesn't specifically call out the S80-replacing S90 by name in its announcement. However, it promises the first vehicle built in Daqing after the expansion will be a new premium sedan, and the upgrades will allow the plant to make "most innovative vehicles in its product range," and the range-topping sedan is widely expected to adopt the S90 moniker.