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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2015.5 Volvo S60 and V60 Polestar [w/video]

Polestar Performance has been around since 1996, but until recently, it only did two things: manage Volvo motorsports operations and run a specialist consumer-facing side that built concept cars and boosted Volvo's turbocharged production cars by 15 to 60 horsepower. Five years ago, it fulfilled its long-held desire to engineer an actual production car, first creating the C30 Polestar Performance Concept, a showcar that led to the C30 Polestar Limited Edition.
That foray led to the berserker, 508-horsepower 2013 S60 Polestar Concept that Auto Motor und Sport called "a hard slap in the face to the Germans," and that model led to the limited-edition S60 Polestar production car just for Australia, a car reviewers swooned for, with one comparing its chassis finesse to the Ferrari 458 Italia.
All of which is to say, Polestar has a good start for a motorsports and tuning company to make good on its production car dreams. The 2015 Volvo S60 Polestar and V60 Polestar keep that momentum going, and beautifully at that.

Volvo and Polestar Range Assistant app promises more range for EVs

Volvo and Polestar just released a new app for their EVs that promises to help optimize driving range. It’s called “Range Assistant,” and itÂ’s coming as an over-the-air update to the Volvo XC40 Recharge and Polestar 2. The Volvo C40 Recharge will have it built into the car from the factory. ItÂ’s exclusive to EVs and Volvo/Polestar products running the Android Automotive infotainment system. Volvo says the app has a range-optimizer functionality that automatically adjusts the climate control to improve range. ItÂ’ll also coach drivers with driving style and speed recommendations to increase range on longer trips. The app also comes with passive forms of range improvements. Volvo claims itÂ’ll help better manage battery and regeneration performance. Plus, it has a “smarter timer to precondition the batteries.” For example, when you input a charging destination into Google Maps, the car will automatically precondition the batteries to be ready for maximum charging speed by the time you arrive. ThereÂ’s more data for the driver to scan, too, as Volvo provides greater detail on the available range and real-time energy consumption. Volvo doesnÂ’t put a number or percentage on the range increase that drivers may experience with this new app, but does claim that range will go up because of it. In addition to the new app, Volvo says this latest OTA update includes “further improvements on the safety systems, new information about cold climate impact on battery range and various bug fixes.”  The app is scheduled to be rolled out to the applicable vehicles by the end of October. Its functionality will come baked into the complimentary four-year Volvo Care Package that all Volvo EVs automatically get. Of course, after those four years, youÂ’ll be on the hook for the data connection cost and package fee. Note that the Range Assistant appears to be tied up into this package, and while it wonÂ’t incur a separate fee, youÂ’ll need it and the data connection to take advantage of it after so many years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.