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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo V90 Cross Country vs V60 Cross Country Luggage Test | Comparing cargo areas

While the Audi A6 Allroad and Mercedes E 450 All-Terrain have disappointed us with their poseur levels of capability and questionable value, that is not the case with the other midsize luxury off-roadish wagon: the 2021 Volvo V90 Cross Country. It has genuinely useful extra ground clearance and a lower, more sensible price. But what about that other element of wagon goodness, utility?  Although I have not luggage-tested the Allroad or All-Terrain, Road Test Editor Zac Palmer effectively did so using different luggage and different A6/E-Class wagon variants. Our results are therefore only vaguely comparable. My guess is the Mercedes would win the day and the V90 would top the Audi, but again, that's just a guess. I have, however, luggage-tested Volvo's smaller off-roadish wagon, the V60 Cross Country. Surprisingly, the difference between Cross Countries isn't that great.  According to Volvo's wonderfully detailed cargo specifications that indicate what exactly they measured (hint hint, every other car company), the V90 Cross Country (above left) has 25.5 cubic-feet of space behind the back seat from floor to roof. The V60 Cross Country (right) has 23.2 cubic feet. That's not much of a difference.  However, Volvo also provides the cargo area length from the seat base to the liftgate. That's a bigger difference on paper: 45.4 inches for the V90 and 40.7 inches for the V60. That would play out once I brought the luggage into the equation.  Before we get to the bags, though, take one more look at the above comparison photo. Check out the different D pillars and specifically how much more upright the V60's are. That's my guess as to why the V90 cargo area manages to be so much longer, yet has only a minor volume difference.  Same bags, same formation, different Volvo wagons. You clearly see here that there's more length available in the V90. Five inches more? I don't know about that, but you nevertheless DO get more space.  As with every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).

Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.