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Auto blog

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

LOLVO Volvo V60 video leverages the power of cats on cars

You know what we haven't posted in a long time? A very weird, car-related video. It's high time we address this failing.
As strange videos go, this one is truly bizarre. The two-minute clip focuses on the Volvo V60 R-Design, although you're not going to be learning anything about the car. Instead, you're going to be focused on the weird narrator (and the cat decals on the windows).
It's like someone taught the Swedish Chef to speak English, but with a ridiculous accent and a script that's been fed through Google Translate. The result is a weirdly cerebral voice speaking in a manner that borders on gibberish mixed with information about the car. We're particularly fond of, "In accordance with Volvo tradition... the car... is... of course... furnished, with an inside." "Floor bibs," in reference to the floor mats, was an office favorite, as well.

Volvo confirms unnamed US model reveal for NY show

Tucked into the press release for the "display debut" of the Volvo V60 Plug-In Hybrid at the New York Auto Show, Volvo snuck in a single line announcing that it will also be introducing a new model for the North American market. As much as we'd love to see the svelte V40 on American roads, we're pretty sure the automaker is looking to fill its US station wagon void with the V60.
The 2014 Volvo V60 is part of a comprehensive lineup update that was unveiled earlier this month in Geneva, and it would give Volvo dealers a conventional wagon (not including the XC70) for the first time since the V70 and V50 were killed off. We'll still be keeping our fingers crossed for the stylish V40 hatchback or the fuel-efficient V60 diesel hybrid, but we have to wait until next week to find out for sure.