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Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

2020 Volvo S60 T8 Long-Term Review Wrap-Up | Final verdict

Twelve months of motoring in the 2020 Volvo S60 T8 went by quickly. Our time in Volvo’s sharp, plug-in hybrid sedan is over, and itÂ’s time for a final verdict. The S60 saw two entirely different worlds in its time with us. We took delivery in normal days — you know, pre-global pandemic — but most of its tenure here was in a Covid-19 world. That being the case, it didnÂ’t get out and travel the country as much as our long-term test vehicles normally do. Prior to getting locked down, our S60 took trips to Chicago, Buffalo, the northern reaches of Michigan and elsewhere in the region. Even once its extended driveway sessions began, we snuck it away once to the East Coast for a quick back-and-forth summer trip. We limited our car swaps to once a month in an effort to stay away from each other on staff and keep each other safe. That meant that each of us got to spend longer stints than usual in the driverÂ’s seat — our normal routine wouldnÂ’t have encouraged this behavior pre-coronavirus. It was more like a true ownership experience, which is exactly what we aim to convey with long-term tests. We plugged it in every night, utilized the Volvo smartphone app to track it and integrated the car more fully into our lives. The odometer reading sat at 16,866 miles in the end. A great number of those miles were done under electric power, thanks to the carÂ’s 22-mile electric range when fully charged — our range testing saw it meet or exceed that figure if driven with a light foot.  And since the car was sitting at home so often, it was working with a full charge in most circumstances. Long highway trips saw us match the carÂ’s combined mpg rating of 30 mpg. Most fill-ups would return a much higher effective mpg number, though, as all the electric motoring helps it along. Folks with shorter commutes should take notice, as S60 T8 ownership will greatly reduce the number of necessary fuel stops. Due to the VolvoÂ’s long 10,000-mile maintenance gaps, it only needed to make one regular dealer stop in our time. Besides that, there were two other trips to the dealer. We had recall work done — there was an issue with the automatic emergency braking system — before the first regular service. And a sunroof snafu was the carÂ’s second and last unscheduled trip to the shop. Read on below for all of our final impressions on the 2020 Volvo S60 T8. 2020 Volvo S60 T8 View 15 Photos Road Test Editor Zac Palmer: The S60 T8 is a slightly sporty sedan, but itÂ’s no sports sedan.

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle