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Volvo's electric XC90 SUV to include lidar as standard equipment next year

DETROIT — Volvo Cars plans to make lidar sensors standard equipment in a new generation of its XC90 SUV next year as part of a strategy to deploy more advanced safety and automated driving technology that relies on precise images of the world around the vehicle. The decision by Volvo Cars to fold lidar sensors into the base price of its vehicle is a bet that customers will pay for the additional capability. It has been called a "watershed moment" by some in the industry. The Swedish brand, owned by China's Geely group, is taking a sharply different road from rival Tesla Inc, which has shunned lidar and radar and is focusing on just cameras and software for its automated driving systems. Self-driving car sensor startup Luminar Technologies Inc will supply Volvo Cars with its Iris lidar and Sentinel software in combination with software from Volvo in the electric XC90 SUV that will be built in South Carolina and go on sale in 2022, the companies said. The new technologies are designed to address traffic situations that often result in severe injuries and fatalities. Over time, the technology will become more capable and will increasingly intervene to prevent collisions, the companies said. "By having this hardware as standard, we can continuously improve safety features over the air and introduce advanced autonomous drive systems," Volvo Cars Chief Executive Hakan Samuelsson said in a statement. Lidar sensors, which use laser light pulses to render precise images of the environment around the car, are seen as essential by many automakers to enable obstacle detection and avoidance in advanced driving assistance systems and eventually in fully automated vehicles. Complete sensor set on on electric successor to XC90 Until now, lidar has been too costly for automakers to implement as anything other than an option that costs extra. Luminar CEO Austin Russell said the pricing for its lidar is on the order of $1,000 per unit. Volvo Cars' chief technology officer, Henrik Green, said cost is not the focus for the Swedish auto brand. While the price of the technology will come down over time as volumes grow, the rollout will accelerate use of automated services that the company can charge for. Green said subsequent vehicles will add the lidar package as standard, and that this continues Volvo Cars' history of being first to standardize many safety features, including three-point seat belts and side-impact airbags.

Volvo opens order books for XC90 First Edition

The new Volvo XC90 breaks new ground in any number of ways. It's based on a new modular platform, packs new engines, introduces a new design language and incorporates a whole slew of new safety systems. Even in its sales approach, it takes Volvo into new territory.
In what Volvo calls an industry first, the first 1,927 examples of the new XC90 will be sold online. Those First Edition models, whose production numbers honor the year of the company's founding, will come fully equipped in T6 AWD guise with the twin-charged (but not hybrid) 316-horsepower engine, air suspension, Bowers & Wilkins audio system and 21-inch Inscription alloys, decked out in black with a tan Nappa leather interior, all for $65,900.
As you can see from the online store, ordering has officially begun. Get one while they're hot.

Volvo brings a whole new 2014 showroom for Geneva's approval

Sometimes it takes smaller automakers a bit longer than the industry average to rotate and freshen their product lineups. Volvo has taken a big swing for the 2014 model year in that regard, and has brought along a full product portfolio of new cars.
In the main, this means that the Swedish brand has fast-tracked facelifts for its already-attractive assemblage of sedans, wagons and crossovers. Volvo mainstays S60 and S80 have both gotten appearance modifications to freshen them for dealer lots, as well as added features inside the car. We're particularly happy to report that the spirited "60 cluster" models - S60, V60, XC60 - can now be had with optional paddle shifters on new, three-spoke steering wheels.
Below you'll find a whole bunch of image galleries of the revised Volvos, live and in person from the show floor in Geneva. For a bit more background on the Volvo updates, feel free to read our original announcement of the news or scroll down to catch the press release.