2001 Volvo V70 X/c Wagon 4-door 2.4l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

The first trailer for Top Gear's 24th season shows a hands-free drag race

In the excitement over Amazon's new motoring show, it's important to remember that there's a certain series from the BBC that's attempting to get its mojo back for a 24th season. Yes, we're talking about Top Gear. Since Chris Evans' departure earlier this year, Top Gear news has been relatively sparse, particularly as The Grand Tour and its hosts Jeremy Clarkson, James May, and Richard Hammond seized headlines. But on Christmas, watchers of the series' YouTube channel caught a glimpse of the first scene from the next season. Featuring hosts Matt LeBlanc, Chris Harris, and Rory Reid in what looks like a trio of old, dilapidated cars. We're thinking TG is running a taxi comparison. There's a London black cab and a Mercedes-Benz W210 – a favorite of European cabbies – but we aren't sure where Harris' boxy wagon fits in. Did the Volvo 850 Estate ever serve as a livery vehicle? But it's the basis for this comparison that's weird, because the hosts appear to be having a no-hands drag race. The cars veer off in different directions, traveling across what looks like a snow-covered dirt lot. We're assuming hilarity ensues. And while we don't quite know what they're hoping to accomplish, we are looking forward to watching it go down. Top Gear's 24th season doesn't have an official air date, and the video ends only with a cryptic "Coming Soon." Expect to hear more in the next few months.

Volvo updates Inscription packages for 2015 XC60, S80

Volvo is improving the luxury offered by the XC60 and S80 with upgrades to both models' Inscription packages for 2015. It is also making all of its models (other than the soon-to-be-replaced XC90) available with its new Drive-E engine family and Sensus infotainment system.
The Inscription package was previously available on both the XC60 and S80, but new upgrades include Sovereign Hide leather throughout their interiors, including on their instrument panels, seatbacks, center armrests and headrests. Inscription also adds wood inlaid trim and new floor mats. On the outside, the package is offered in Crystal White Pearl, Electric Silver and - exclusively for the S80 - Ember Black. The XC60 comes with 20-inch, ten-spoke wheels, and the S80 receives 19-inch wheels of the same design.
As part of its sponsorship of a yacht race, Volvo is also bringing the XC60 Ocean Race Edition to the US. Buyers will get their choice of black or blonde leather seats with orange stitching, a map of the race route on the rear load cover and the event's logo around the car.