2001 Volvo V70 2.4t Wagon No Reserve on 2040-cars

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New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Junkyard Gem: 1984 Volvo 760 Turbo

When it came time for Volvo to replace the aging 200 Series (which debuted in 1974 but looked nearly identical to the mid-1960s-design 140 it was based on), the result was the 700 Series. This car first hit Volvo showrooms in 1982, and the initial models were all upscale 760 sedans with the same PRV V6 engine that powered the DeLorean DMC-12. The cheaper four-cylinder 740 appeared in North America for the 1984 model year, which didn't stop Volvo from selling a 760 with a turbocharged four-banger in the same showrooms. That's what we've got for today's Junkyard Gem, a first-model year Volvo 760 Turbo in a Colorado self-service yard. As it turned out, the 740/760/780 not only didn't replace the 240/260, it didn't even outlast it. 240 sales continued all the way through 1993, while the 760/780 and 740 got the axe in 1990 and 1992, respectively (to be fair, the later 900 Series was based on the 700 Series and was available new here until the very last 1998 S90s and V90s were sold). During the 1984 model year, American Volvo shoppers could choose between a new 240 Turbo (in two-door, four-door, and wagon forms) or the 760 sedan with their choice of oil- or gasoline-burning turbocharged engines. Yes, the 1980s truly were The Turbo Decade. For 1985, a turbocharged version of the 740 sedan was added to the lineup, though that was also the final year here for the 240 Turbo. This engine is a 2.3-liter "red block" four-cylinder, rated at 160 horsepower when new. That was two fewer horsepower than the more angrily boosted 2.2 in the 240 Turbo that year. The 740/760 scaled in at just a few more pounds than the 240, though it seemed bigger at a glance. Supposedly you could get a U.S.-market 760 Turbo with a four-speed manual transmission, but every example I've ever seen had the four-speed automatic. This one racked up just a bit over 200,000 miles during its life. Not bad, though I've found a 740 Turbo wagon that got close to 500,000 miles before ending up in the junkyard. The interior looks decent enough for its age, though I suspect these cloth seats replaced the original leather ones after the cowhide fell apart beneath the High Plains sun. It's hard to get more 1980s than a graphic equalizer/sound effector.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Zero to 55 in 7 seconds flat!

Next-generation Volvo XC90 could wear the Embla nameplate

Volvo's next-generation XC90 will have a lot of firsts on its resume. It will inaugurate an evolution of the modular SPA2 platform that underpins the current model, it will be available with a new suite of driver assistance features, and it will reportedly adopt the Embla name. Citing a trademark application filed in Europe in 2021, British magazine Autocar believes it has uncovered the big SUV's new name. While a trademark or a patent filing is never a guarantee that a feature, a name or a car is right around the corner, we know that Volvo plans to ditch its alphanumerical naming system in the near future to start giving its cars real names. "We're going to give cars a name as you give a newborn child," explained outgoing company boss Hakan Samuelsson. He also confirmed the next XC90's name will start with a vowel. Embla, your author just learned, is the first woman created by the gods according to Norse mythology. Its etymology is seemingly lost to history. It appears that Volvo wants to build on the Thor's Hammer lights and continue putting its Swedish heritage front and center. Viewed in that light, Embla is a relatively good choice. It's reasonably easy to pronounce, even for folks outside of Scandinavia, and it's original; it's likely not a name that you hear on a daily basis. It's also relatively soft — Volvo Yggdrasil Recharge arguably has less of a ring to it.  Unofficial morsels of information allow us to piece together a vague idea of what to expect from the Embla. We hear the SUV will be loosely related to the Concept Recharge design study (pictured) that Volvo introduced in November 2021. If that's accurate, it won't look anything like the model that's currently in showrooms. It will be longer, higher off the ground, and built on a much longer wheelbase. Details about the powertrain are conflicting: some sources say the Embla will be entirely electric, while others believe it will also be available as a hybrid. Volvo is expected to unveil the Embla before the end of 2022, and the crossover will arrive in showrooms as either a 2023 or a 2024 model. An earlier report claims that production will take place near Charleston, South Carolina, where the firm currently builds the S60 sedan. And, to complete the history lesson: the first man created by the gods in Norse mythology was named Ask.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.