1999 Volvo V70 on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo P1800-based gasser is UK's entry in the Hot Wheels Legends Tour

Hot Wheels has spent the past few months touring the United States in search of the next custom car it will add to its catalog of 1/64-scale diecast models. It's not stopping there: It also headed to the United Kingdom to add a bit of international flair to the competition, and it selected a Volvo P1800 that has been heavily modified into a gasser as the winner that will move on to the semifinal round. Owner Lee Johnstone explained he built his P1800 — which he nicknamed "Ain't no Saint" — starting with a bare shell that had been stripped and that was too far gone to properly restore. Volvo's 1960s four-cylinder engines are famously tunable, but Johnstone looked across the pond for an engine suitable to make his dream car a reality. He chose a 454-cubic-inch V8 sourced from the Chevrolet parts bin and supercharged to develop about 600 horsepower. Ain't no Saint reportedly runs a 10.01-second quarter mile at 133 mph. Johnstone regularly races the P1800 with his three daughters. He consequently named his team Johnstone & Daughters (JD) Racing. "This is a beautiful example of a gasser — a drag racer with street car form. Often with dragsters, the chassis is so important that the body gets overlooked, but this example is fabulous with great attention to detail," explained former Jaguar design director Ian Callum, who was one of the judges that selected the P1800 as the United Kingdom's finalist. "It completely hits the Hot Wheels brief." Hot Wheels has already released several gassers, including one based on a 1955 Chevrolet Bel Air. Time will tell if Johnstone's P1800 will become the next addition to the series. Its next stop is the global semifinal round scheduled for November 4, 2021, where it will compete against some of the previous winners. There are two semifinal rounds taking place before the grand finale planned for November 13.

2022 Volvo C40 Recharge priced, goes on sale late 2021

Pricing for the 2022 Volvo C40 Recharge is out, and in consistent coupe crossover fashion, it’s a little more expensive than the traditionally-styled XC40 Recharge. The starting price is $59,845, including the $1,095 destination charge. ThatÂ’s $4,760 more than a base 2022 XC40 Recharge. ItÂ’ll be limited to just a single fully-loaded trim called “Ultimate” initially — there will be no additional options, Volvo says. Volvo lets you choose a lower “Plus” trim with the standard XC40 Recharge, but the cheaper starting price also carries less standard equipment. Sweetening the deal for C40 customers is an Electrify America partnership that starts all owners off with 250 kWh of complimentary charging. This comes with the regular XC40 Recharge, too, but it must be a 2022 model year vehicle. One should also take into account any federal or state tax incentives on offer when running the number — Volvo is still eligible for the full $7,500 federal tax credit, so your effective net price could be closer to $50,000 depending on your location. Unfortunately, EPA-rated electric range on a full charge was not included in this announcement. Volvo announced the C40 with a 260-mile range estimate, but the real EPA number will surely fall below that figure. The XC40 Recharge, which the C40 shares all of its vital parts with, is EPA-rated for 208 miles on a full charge. Deliveries are scheduled to start in the fourth quarter this year for folks who pre-ordered the C40 online in March. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.