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Volvo Concept Estate to spawn V90 luxury wagon, joining CUV and coupe

The Volvo Concept Estate garnered Autoblog's Editors' Choice award as our team's favorite reveal at the 2014 Geneva Motor Show earlier this month for its sleek take on Scandinavian design, and now it looks like we might actually see the sleek wagon in production. Volvo is reportedly considering using the concept as the basis for a replacement for the V70 wagon, dubbing the new model V90.
It's rumored to be part of the Swedish brand's plan to launch a new range of 90-series vehicles. In addition to the more luxury-oriented wagon, the family of models includes the XC90 that is expected to debut later this year. According to MotorAuthority, Volvo is also considering using the same version of its Scalable Product Architecture that underpins the crossover to create a range-topping S90 sedan to replace the S80. Assuming it's a success, a C90 coupe is even a possibility. All of these models would be outfitted with the company's Drive-E four-cylinder engine family, which includes hybrids and plug-in hybrids.
The Swedish automaker is also looking downmarket with help from owner Geely in China with replacement 40-series models. According to MotorAuthority, the duo's rumored small car platform will be used to create an updated V40 wagon, C40 hatchback (a C30 successor), as well as an XC40 compact crossover.

Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Volvo brings a whole new 2014 showroom for Geneva's approval

Sometimes it takes smaller automakers a bit longer than the industry average to rotate and freshen their product lineups. Volvo has taken a big swing for the 2014 model year in that regard, and has brought along a full product portfolio of new cars.
In the main, this means that the Swedish brand has fast-tracked facelifts for its already-attractive assemblage of sedans, wagons and crossovers. Volvo mainstays S60 and S80 have both gotten appearance modifications to freshen them for dealer lots, as well as added features inside the car. We're particularly happy to report that the spirited "60 cluster" models - S60, V60, XC60 - can now be had with optional paddle shifters on new, three-spoke steering wheels.
Below you'll find a whole bunch of image galleries of the revised Volvos, live and in person from the show floor in Geneva. For a bit more background on the Volvo updates, feel free to read our original announcement of the news or scroll down to catch the press release.