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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Recharge Wrap-up: Volvo's efficient truck concept, Tesla's updated mobile charger is cheaper

Mercedes-Benz plans to equip its gasoline-powered cars with particulate emissions filters, just like its diesel vehicles. Claiming to be the first automaker to apply the technology to gasoline motors, successful testing in the S500 led to the decision to expand the use of these filters. This announcement coincides with a $3.35 billion investment in clean diesel technology, including a new four-cylinder engine that adheres to strict emissions guidelines. It's not clear when Mercedes will begin including the filters on its gasoline vehicles, or if it intends to use them outside of Europe. Read more at Green Car Reports. Tesla has updated its mobile charger and given it a lower price. The 40-amp "Mobile Connector Bundle" – which used to sell for $650 – is now priced at $550 with two adapters and a storage bag, with an available $520 version offered without the adapters. Tesla's product description reads, "The Corded Mobile Connector has an integrated 240 volt 50 amp rated plug for high power output. A seamless design provides a low profile connection, allowing for use with covered outdoor outlets." Read more at Electrek. Volvo has developed a new truck concept that reduces fuel consumption by more than 30 percent. The modified Volvo FH 420 long-haul truck, simply called the Volvo Concept Truck, features 40 percent better aerodynamic efficiency, a weight reduction of about 4,400 pounds, and tires with lower rolling resistance. The truck's rear view mirrors have been replaced by cameras, which, in addition to reducing drag, also improve safety through better visibility. While the research vehicle won't reach market as-is, some of its aerodynamic features have already been included in real-world applications, with more to come as Volvo aims to improve the efficiency of its trucks by 50 percent. Read more at Green Car Congress, and in the press release below. Volvo Trucks' new concept truck cuts fuel consumption by more than 30% Almost one-third lower fuel consumption. Volvo Trucks' new concept vehicle shows how it is possible to drastically boost productivity in long-haul operations. Among the secrets behind these remarkable fuel savings are aerodynamic design and lower kerb weight. With support from the Swedish Energy Agency, Volvo Trucks has developed a new concept vehicle, the Volvo Concept Truck. It is the result of a five year long research project aimed at creating more energy-efficient vehicles.

Volvo dealers pushing for V40 in America [w/poll]

Not too long ago, Volvo effectively replaced three models with one. Those were the C30, S40 and V50, and their replacement came in the form of the V40. While its predecessors were available (at some point, anyway) in North America, the V40 isn't. And that's something that Volvo's players in the US would like to change.
According to Automotive News, both Volvo Cars of North America and its dealers are pressing the factory to reverse its decision and prepare the V40 for an American assault on the likes of the Volkswagen Golf and Audi A3. It's a game they won before with the current V60, which hasn't been available here, but is set to make the transatlantic voyage come the start of the new year.
This time, though, Volvo Cars of North America may have a bigger fight on its hands, because the V40 wasn't designed to meet US regulations. Getting it up to spec, then, may be a bigger challenge than it's worth. But if the American importer and dealer network makes its voice heard, the V40's replacement could be designed with US regulations in mind.