Volvo S80 T6 on 2040-cars

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Volvo confirms unnamed US model reveal for NY show

Tucked into the press release for the "display debut" of the Volvo V60 Plug-In Hybrid at the New York Auto Show, Volvo snuck in a single line announcing that it will also be introducing a new model for the North American market. As much as we'd love to see the svelte V40 on American roads, we're pretty sure the automaker is looking to fill its US station wagon void with the V60.
The 2014 Volvo V60 is part of a comprehensive lineup update that was unveiled earlier this month in Geneva, and it would give Volvo dealers a conventional wagon (not including the XC70) for the first time since the V70 and V50 were killed off. We'll still be keeping our fingers crossed for the stylish V40 hatchback or the fuel-efficient V60 diesel hybrid, but we have to wait until next week to find out for sure.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Watch this video, then buy this 1993 Volvo wagon

Do you want to be perceived as rich and cuddly? Of course you do. Then you need to buy this car.
We know it makes no sense, but that pretty much sums up our take on the video you'll see below, in which a man by the name of Christoffer Castor, from Scania County in Southern Sweden, attempts to convince any and all who watch to buy his car. The car in question is a 1993 Volvo 240 wagon, in red with a black fabric interior.
We have quite a bit of respect for the old boxy Volvo wagons here at Autoblog, and, despite the presence of some unsightly rust on the tailgate, would gladly bum about in this particular 240. We especially appreciate the five-speed manual gearbox and that it's from the car's final year in production.