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Volvo C30 Polestar Concept hits the 'Ring

It's been over three years since the Volvo C30 Polestar Concept was unveiled, driven by journalists and, as it turns out, lapped around the Nürburgring with Scandinavian Touring Car Championship driver Robert Dahlgren behind the wheel. For whatever reason, the video of the 'Ring track session was only published by the tuning company yesterday. (Another discrepancy: Did Polestar's C30 lose 46 horsepower somewhere along the line? Because the video states that it has 405 hp, while the company's website quotes 451 hp...)
Whatever the case, the tuned Volvo is a beast, much more so than the similar-looking, 250-hp 2013 Volvo C30 Polestar Limited Edition that was sold last year. With 451 hp (sounds better than 405 hp, doesn't it?), all-wheel drive, limited-slip differentials front and rear and Öhlins dampers, the Polestar Concept checks all of the right boxes for us.
For some reason, the video, which you can watch below, seems a bit vanilla to us. Perhaps the overly dramatic music takes away from the action and the beautiful sounds of the turbocharged five-cylinder engine?

2023 Volvo XC40 Recharge First Drive Review: EV SUV is petite, potent and unpretentious

After years of polishing its plug-in hybrid powertrains, Volvo is jumping into the electric vehicle space with both feet. But rather than trying to make an immense splash in the deep end, Volvo elected to start with its entry-level vehicles – the 2023 XC40 Recharge and its mechanical twin, the C40. Fear not. While they may be small, they are charmingly mighty. Volvo was so eager for us to sample the XC40 Recharge that it actually loaned us a 2022 model for the purpose of this writeup after announcing its planned updates for 2023 XC40 lineup. The changes are of virtually no consequence in the context of this review, as most of them serve to catch the standard XC40 up to the Recharge model, which was already equipped with VolvoÂ’s latest goodies, including GoogleÂ’s new Android Automotive infotainment suite. There are some aesthetic updates (ooooooh, new fog light trim!) but nothing truly noteworthy. While the XC40 is meant to appeal to a more crossover-minded buyer, it and the C40 are virtually identical. While Volvo offers pared-down versions of its EV powertrain in other markets, America gets only the “Twin” variants of each, named thusly for their pair of electric motors. Nope, no bargain-priced FWD-only models here. From the $54,645 (destination included) base model on up, you get 402 horsepower, 486 pound-feet of torque and all-wheel drive. It being a Volvo, everything inside is a little bit different (perhaps just for the sake of being so) but without being Saab levels of weird. Take the time-tested process of turning the car on, for example. There isnÂ’t a key nor start button; VolvoÂ’s electrics are just on by default. If youÂ’re in the car and the key is present, youÂ’re live. Put it in whatever gear you like and set off on your way. When youÂ’re done, put it in park, get out, lock the door and, should you need to or want to, plug it in. While that may seem superficially unconventional, itÂ’s fundamentally a very Volvo thing to do. There are those who choose to believe that Tesla deserves credit for normalizing minimalism in car interiors. ThatÂ’s a neat theory, but VolvoÂ’s been doing it better for longer — and not as a disguise for being cheap. Eliminating the on/off switch seems very on-brand for a company whose cabins have long resembled that one section of the Ikea maze where the college kids canÂ’t even afford to window shop.   If anything, the XC40 Recharge and the C40 both lean a little too far in that direction.

Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.