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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

2021 Volvo V90 T6 Road Test | The best-kept secret

Against all odds and sales sense, the 2021 Volvo V90 is still kicking and available to order in the United States. Not only that, but Volvo gave it a mini mid-cycle update this year, altering the styling and adding more tech. It’s still disappointing that Volvo doesnÂ’t keep any V90s in stock at dealers, but it looks like the best way to sell a wagon in this country is to make it order-only like the Mercedes-AMG E 63 S or Audi RS6 Avant. Well, that, or lift it and apply body cladding as in the case of the V90's Cross Country sibling. Dealers do carry those. However, youÂ’ll be glad that you took the time to special order the non-lifted, uncladded V90. It's a design masterpiece; a full-size family vehicle that forces you to look back at it every time you walk away. Volvo hasnÂ’t struck out with a single design over the past few years, and this V90 is surely the brandÂ’s crowning achievement. Proportions, stance, lighting and wheels; all of it is pleasing to the eye. The hugely useful cargo area and big back seat just raise the bar even higher. That a vehicle can be as practical as this one is, handle like a car and still look this good just makes it even more appealing. This Volvo goes from point A to point B like a member of the Swedish royal family sweeping across a crowded ballroom centuries ago. Poised and elegant, the V90 silently wafts down the road riding on a pillowy air suspension. ThereÂ’s no rush. Curious eyes turn to catch a glimpse of something they rarely see. Yet the V90 never demands anybody take notice with extravagant creases or a gaudy grille. It just exists in this glamorous state of purist wagon nirvana. Simplicity tends to breed the most appealing car designs, but labeling the V90 as simplistic would be a misnomer. This Inscription trim V90 is adorned with just the right amount of shiny chrome, highlighting the sharp styling and drawing the eye downward. VolvoÂ’s updates serve to smooth out the front and rear fascias even further, going so far as to delete the rear exhaust outlet in the bumper in favor of an invisible under-car exit. It suits the wagonÂ’s attitude and also serves to prepare our eyes for an electric future. A new and much more intricate rear LED taillight design animates a friendly “hello” from bottom-to-top at the press of the unlock button, or top-to-bottom for “goodbye.” The new 20-inch wheel design completes the picture with a striking bright and dark two-tone finish.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.