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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Volvo to go all electric by 2030, hastening internal combustion's death

LONDON — VolvoÂ’s entire car lineup will be fully electric by 2030, the Chinese-owned Swedish company said on Tuesday, joining a growing number of carmakers planning to phase out fossil-fuel engines by the end of this decade.   “I am totally convinced there will be no customers who really want to stay with a petrol engine,” Volvo Chief Executive Hakan Samuelsson told reporters when asked about future demand for electric vehicles. “We are convinced that an electric car is more attractive for customers.” The Swedish carmaker said 50% of its global sales should be fully-electric cars by 2025 and the other half hybrid models. Owned by Hangzhou-based Zhejiang Geely Holding Group, Volvo will launch a new family of electric cars in the next few years, all of which will be sold online only. Volvo will unveil its second all-electric model, the C40, later on Tuesday. Samuelsson said Volvo will include wireless upgrades and fixes for its new electric models — an approach pioneered by electric carmaker Tesla Inc. Carmakers are racing to switch to zero-emission models as they face CO2 emissions targets in Europe and China, plus looming bans in some countries on fossil fuel vehicles. Last month, Ford said its lineup in Europe will be fully electric by 2030, while Tata Motors unit Jaguar Land Rover said its luxury Jaguar brand will be entirely electric by 2025 and the carmaker will launch electric models of its entire lineup by 2030. And last November, luxury carmaker Bentley, owned by GermanyÂ’s Volkswagen, said its models would be all electric by 2030. Electrification is expensive for carmakers, and as electric vehicles have fewer moving parts, auto employment is expected to shrink.    Volvo CEO Samuelsson said that industrywide, electrification will mostly affect engine plants and auto suppliers providing everything from oil filters to fuel injectors and spark plugs. “Those are a lot of jobs of course,” he said. “But overall I donÂ’t think there will be a big difference.” Volvo said it will “radically reduce” the complexity of its model line-up and provide customers with transparent pricing. The carmakerÂ’s global network of 2,400 traditional bricks-and-mortar dealers will remain open to service vehicles and to help customers make online orders.

Polestar looking to tune Volvo CUVs

Volvo is getting serious about emerging from the fringes and into the mainstream of the luxury automobile market. But if it's going to challenge the Germans, it's going to need a performance line. And that's just what it's developing with Polestar.
Building on the motorsport partnership that has seen Polestar represent Volvo in the Scandinavian Touring Car Championship, World Touring Car Championship and V8 Supercars series, Polestar has been charged with developing road-going performance Volvos as well. It currently offers comprehensively tuned versions of the S60 and V60, as well as engine upgrades for other models, but the latest word has it that Polestar will turn its attention next to tuning Volvo crossovers like the XC60 and the new XC90, pictured above in top-spec R-Design trim.
Details on how Volvo would modify those models remain to be determined, but it wouldn't be much of a stretch to imagine the XC60 outfitted with similar enhancements to those offered on its sedan and wagon stablemates to mount a challenge to the Audi SQ5. As for the larger XC90, it seems Volvo is already squeezing as much out of its new 2.0-liter triple-charged inline-four as it can, but more aggressive handling, aero and brakes could stand to transform the flagship crossover in pursuit of performance utes like the Mercedes ML63 AMG and BMW X5 M, even if it couldn't quite match their impressive horsepower outputs.