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Last Volvo XC90 rolls off assembly line in Gothenburg

It was back in 1998 when Volvo set about developing its first SUV. The brief was to build a seven-seater that wasn't "too large", and several design proposals were considered. Three and a half years later Volvo revealed the XC90 at the 2002 Detroit Auto Show and the rest, as they say, is history.
Volvo initially had an eye towards selling 50,000 units per year. It achieved that and then some, selling around 85,000 examples per year between 2004 and 2007. Now, after 12 years and 636,143 examples made - still over that initial target on average despite its lingering age that see it selling just 11,000 units these past few years - the last Volvo XC90 rolled off the assembly line in Gothenburg.
That final example is heading straight to the Volvo Museum adjacent to the factory. But it won't, strictly speaking, be the last XC90. It is the last of that model to be built in Sweden, but a new model is on its way. And the current model will continue to be built in Daqing, China, to be sold locally as the Volvo XC Classic. So if you want to get your hands on a seven-seat Volvo crossover, you'll have to move there. Otherwise you can wait until the end of January 2015 for the new model to begin production.

2022 Volvo C40 Recharge priced, goes on sale late 2021

Pricing for the 2022 Volvo C40 Recharge is out, and in consistent coupe crossover fashion, it’s a little more expensive than the traditionally-styled XC40 Recharge. The starting price is $59,845, including the $1,095 destination charge. ThatÂ’s $4,760 more than a base 2022 XC40 Recharge. ItÂ’ll be limited to just a single fully-loaded trim called “Ultimate” initially — there will be no additional options, Volvo says. Volvo lets you choose a lower “Plus” trim with the standard XC40 Recharge, but the cheaper starting price also carries less standard equipment. Sweetening the deal for C40 customers is an Electrify America partnership that starts all owners off with 250 kWh of complimentary charging. This comes with the regular XC40 Recharge, too, but it must be a 2022 model year vehicle. One should also take into account any federal or state tax incentives on offer when running the number — Volvo is still eligible for the full $7,500 federal tax credit, so your effective net price could be closer to $50,000 depending on your location. Unfortunately, EPA-rated electric range on a full charge was not included in this announcement. Volvo announced the C40 with a 260-mile range estimate, but the real EPA number will surely fall below that figure. The XC40 Recharge, which the C40 shares all of its vital parts with, is EPA-rated for 208 miles on a full charge. Deliveries are scheduled to start in the fourth quarter this year for folks who pre-ordered the C40 online in March. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.