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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volvo Recharge models get more power and electric range

Volvo Belgium announced a few big improvements for plug-in hybrid models on the automaker's Scalable Product Architecture, meaning the 60 and 90 series Recharge models — S60, V60, XC60, S90, V90 and XC90. First, the battery's been given another layer of cells, upping capacity from 11.6 kWh to 18.8 kWh. At the moment, Volvo's UK site advertises two figures for all-electric range on the WLTP cycle for the XC60 and XC90, and says the S90 can already do 90 kilometers on a charge. The spec pages, however, say the XC60 can do 32 kilometers maximum, the XC90 able to go 30 kilometers. With the new battery, Volvo says all-electric range has improved to up to 90 kilometers (56 miles) on the WLTP cycle, but that will surely depend on model. Our U.S.-market XC90 PHEV is EPA-rated at 18 miles of battery-electric driving. A 62% increase would put that at about 30 miles. Just as good as the battery boost, the 87-horsepower e-motor that powers the rear axle on the Recharge trims is goosed to 145 hp. The T6 Recharge powertrain will make 350 combined horsepower, ten horses more than currently, and the T8 Recharge powertrain will make a combined 455 hp, a considerable 65 horses more than now. That makes the coming T8 the most powerful Volvo ever put into series production. The T8's 2.0-liter twin-charged engine has also been engineered for more efficiency as well as "higher engine power at low revs and at start-up," but Volvo hasn't offered specifics on that yet.  Finally, drivers will be able to control all that go with just the accelerator pedal, Volvo adding single pedal drive on the XC60 Recharge, S90 Recharge, and V90 Recharge. There's no word on when we might see them; introduction sometime during the 2022 model year seems sensible. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo Concept Coupe is brand's 'next-generation P1800' [w/video]

Volvo is calling the Concept Coupe its "next-generation P1800."
The teasing can now officially come to an end - Volvo has released all the images, videos and details on its new Concept Coupe, and we're intrigued. The Swedish automaker is calling the concept its "next-generation P1800," and those are some pretty big shoes to fill. Fortunately, it's not all talk; there are clear links to Volvo's much-loved coupe in its shape, though we certainly wouldn't call the Concept Coupe 'retro.'