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Volvo shows glimpses of new Concept C Coupe ahead of Frankfurt [w/video]

Volvo has released a short teaser video for a concept car that will be unveiled on August 29 ahead of the Frankfurt Motor Show. At first glance, it would appear to be nothing more than a few sketches and some words from Volvo design boss Thomas Ingenlath, but at about the 11-second mark, four images are flashed on the screen revealing the true nature of the video - the Volvo Concept C Coupe.
As Inglenlath suggests in the video, this new concept is designed to help bring more excitement to the brand's lineup, and from what we can tell in these strategically captured shots, the company is definitely on to something. While we don't get too much of look from any one angle, the front reveals what appears to be a concave version of Volvo's signature grille and the side shows off a stylish greenhouse. We have to wonder, do these images confirm the identity of the mystery concept car that's been floating around the Internet this week? In either case, our favorite view is perhaps the rear shot giving us a glimpse of the car's name as well as its flat, wide haunches and C-shaped taillights.
Scroll down to watch the whole video, and if you don't have a trigger-quick mouse finger, don't worry. We made a gallery of screen shots showing the four embedded images.

Volvo to finally replace XC90 in 2014

There's not a whole lot of life left in the current Volvo XC90, but it seems a replacement is on the way. According to What Car?, Volvo will launch its new flagship crossover sometime in 2014, riding on an all new platform that will eventually underpin several models in the company's range.
According to Volvo boss Hakan Samuelsson, this new architecture will eventually underpin the next-generation S60, V70, S80 and XC60, all of which will be getting mid-cycle enhancements over the next year. In speaking to What Car?, Samuelsson said that Volvo would not try to follow the paths set by BMW and Mercedes-Benz, instead focusing on "safety, elegant design and user-friendly functionality" for its next round of new cars.
The new XC90 will remain a seven-passenger vehicle and will be powered by a range of four-cylinder engines. Volvo will soon be dropping the five- and six-cylinder powertrains from its lineup.

Volvo recommits to Sweden with development of next-gen platform and engines

Taking into account the facts that Volvo is now owned by China's Geely and how poorly the European automotive market has been recently, we would have definitely understood if Volvo moved production of its products out of its home market. And yet, the automaker has confirmed that it will be investing billions of dollars into new platforms and engines that will be made in Sweden. On a global scale, Volvo is making roughly $11 billion of investments, and close to half of that is being earmarked for Sweden for plant expansion and upgrades.
The new Scalable Product Architecture (SPA) platform will be the used as the basis for most future Volvo products starting with the next-generation XC90 that will be debuting at the end of 2014. SPA will be used to make up two-thirds of Volvo's sales, and gives Volvo a quicker and easier break from Ford-derived platforms. As for the Volvo Engine Architecture (VEA) family of engines, there are really no details about this mill except that it will be a four-cylinder that is more fuel efficient than current engines.
Scroll down for the Volvo press release.