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Volvo V90 wagon is beautiful, but it's dead in America [UPDATE]

Update: Roadshow reported that the V60 T5 variant is joining the V90 on its way out the door for the 2022 model year. However, the V60 T8 Polestar Engineered and V60 Cross Country will continue on, ensuring that the V60 nameplate does not disappear entirely from the U.S. We contacted Volvo about the news, and a spokesperson confirmed Roadshow's report. We're glad to hear that the performance variant of Volvo's V60 is sticking around, and if you want something more affordable, the lovely and lifted V60 Cross Country can check that box. The original story continues below.   Volvo, a brand practically synonymous with wagons in the U.S., is pulling the plug on one of the last great examples of the form. For Americans, at least. The beautiful and excellent Volvo V90 wagon will no longer be sold in America after the 2021 model year. Its demise was reported by Motor Trend, which didn't quote a source, so we reached out to Volvo for the official word: "Volvo will offer V90 Cross Country in MY22, but simplify the range and no longer offer the standard V90." The move has been foreshadowed for a long time, as Volvo has moved only 1,453 V90s from the car's debut in 2017 through the end of the 2020 model year. The figures don't break out the standard V90 versus the lifted V90 Cross Country, but we would bet that the V90 portion of that figure is infinitesimal.  As we've said in the past, it's a chicken-and-egg problem: The V90 wagon is available only via special order and is not marketed; you can't just walk onto a Volvo lot and choose from stock, as you can Volvo's hot-selling SUVs. Sales of the wagon have been slow for a long time, and earlier this year Volvo head honcho Hakan Samuelsson said the company would move away from wagons and into the arms of the in-demand crossovers. To be clear, the V90 Cross Country will still be available, as will the smaller V60 T8 Polestar Engineered wagon and V60 Cross Country. The loss is a gut-punch to wagon-loving enthusiasts. The V90 was universally well-reviewed, a competent and competitive car — and stunning to behold. It was a pure wagon form, unfettered by unnecessarily lifted suspensions or extra body cladding to make it appear more rugged. It handled better than its crossover cousins thanks to a lower center of gravity, and carried the torch for a long line of great wagons. We are in an arms race for taller, bulkier cars that handle worse and are indistinguishable from one another.

Volvo to convert all SUVs and sedans into EVs, develop electric luxury van

Volvo Cars is gearing up for an electric blitz to convert all its mainstay models — three SUVs and two sedans — into electric vehicles and to introduce a luxury electric van aimed at boosting sales in Asia, two people with knowledge of the plans said. The Swedish carmaker, 82%-owned by ChinaÂ’s Zhejiang Geely Holding Group, is expected to launch at least six new battery electric vehicles through 2026, the two people told Reuters. Volvo has announced an objective to make its entire lineup fully electric by 2030. The companyÂ’s Australia unit has said it plans to sell only EVs in that market by 2026. The previously unreported product plans amount to the largest revamp of VolvoÂ’s model line-up since Geely acquired the brand from Ford in 2010. Under Geely, Volvo initially started to share technologies such as car platforms with Geely. The makeover for Volvo, a Swedish brand that built a reputation for safety and utilitarian design, follows from a greater focus on customer trends in Asia and a push to win sales there, the people said. The two people with knowledge of VolvoÂ’s planning asked not to be named because details have not been announced by the company. Geely declined to comment. Among the new battery electric cars being planned for the next four years is a Volvo-branded MPV or van that would be based on a vehicle GeelyÂ’s Zeekr brand sells in China. Called the Zeekr 009, the hulking, battery-electric van pictured above, which starts at about 500,000 yuan ($74,179), offers three rows of seating. The vehicle competes against the likes of the Toyota Alphard, a business or family van, with airplane business class-like seats for passengers that has proven popular in Asian markets such as China and Japan as a limousine alternative. Volvo has moved development work on sedans and the coming people-mover model to its Shanghai research and development hub, they said. That center, which has tripled its design staff to about 60 people, has recently moved to a new and larger building in Shanghai, one of the sources said. The first of VolvoÂ’s new planned electric models, the EX90 sport-utility crossover, was unveiled late last year. It is expected to hit showrooms in early 2024. Other battery electric cars in the pipeline include electric versions of VolvoÂ’s mainline products – the XC90, XC60 and XC40 crossover vehicles and the S60 and S90 sedans, the sources said.

Volvo's plan for China: sell them on the clean air inside the car

Large Chinese cities aren't known for having clean air. Just this week, the Chinese city of Harbin filled with record levels of smog after starting the city's coal-fired heating system, according to CNN. But Li Shufu, the chairman of Geely, Volvo's parent company, says the automaker's astute attention to cabin comfort in areas such as air filtration is a selling point for the Swedish automaker in China, Forbes reports.
Shufu says when he is inside a Volvo, he feels like he's in Northern Europe, but when the door is opened, he feels like he's in Beijing. The chairman made the remarks at the fourth annual Global Auto Forum (GAF) in China (which also happened to be attended by Alan Mulally, CEO of Ford, which was Volvo's owner until 2010), where he emphasized Geely's hands-off approach to managing Volvo, saying, "Geely and Volvo are brothers, not father and son."
While good filtration contributes to cabin comfort, the way we see it, Shufu also is allowing Volvo to play to its most well-known strength: safety. Smog protection via air filtration might not seem like the most important safety feature for a car in the US (unless you live in Los Angeles), but when you consider that Harbin's level of fine particles was up to 30 times higher than the World Health Organization's recommended standard on Tuesday, we'd think twice about that. Fine particles, which are 2.5 micrometers in diameter or less, are considered to be the most harmful to health.