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Volvo EX30 electric crossover coming to lure younger buyers

Volvo's long-rumored entry-level electric crossover is taking shape. Positioned below the XC40 and likely called EX30, the city-friendly model will make its debut this summer, and it should play a significant role in bringing younger buyers into the firm's showrooms. While specific details remain under wraps, Volvo boss Jim Rowan pledged that the EX30 will be "very safe" and offer a "decent range" as well as a "good size." Downsizing in terms of price and size will help the Swedish company reach a wider audience. "The age demographic that we have at Volvo is a lot older than we would like; we'd like to get some more younger people into the brand," the CEO told CarSales. Letting customers buy the EX30 online will help lure younger drivers, according to Volvo's research. However, it's not forgetting about older motorists: It expects that older drivers who want a smaller car and don't regularly drive long distances will be interested in the EX30 as well. As we previously reported, the EX30 will share its Sustainable Experience Architecture (SEA) platform with the Smart #1. The connection isn't as random as it might seem: China-based Geely owns Volvo and runs Smart via a joint-venture with Mercedes-Benz. Rear-wheel drive will come standard, and buyers will have several battery sizes to choose from, though it sounds like none will be massive. Rowan expects that driving range will become less of a concern for electric-car drivers as the charging infrastructure improves in the coming years. The Volvo EX30 is scheduled to make its debut in June 2023 and go on sale shortly after. Production will take place in China, and there's no word yet on whether we'll see the EV in the United States. As it stands, the next new Volvo to reach showrooms is the range-topping EX90. Rumors suggest that an electric minivan is around the corner as well, but Volvo hasn't commented on the report or confirmed the model. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Volvo ditches the diesel engine

Having already committed to producing nothing but electric vehicles by 2030 and being "climate neutral" by 2040, it doesn't come as a major surprise that Volvo will stop building and selling diesel-fueled vehicles next year. Way back in 2017, Volvo signaled its intention to phase out diesel engines due to rising costs of emissions technologies. Still, hearing that the very last Volvo ever to be fitted with a diesel engine will be built "a few months from now" may raise an eyebrow or two and serves as a clear reminder that in a few short years we'll be reading similar press releases about gasoline from the Swedish automaker and many others. There are two clear reasons why Volvo is ditching diesel. The first, according to Volvo Chief Executive Jim Rowan, is that electric is simply better. “Electric powertrains are our future, and superior to combustion engines: they generate less noise, less vibration, less servicing costs for our customers and zero tailpipe emissions,” says Rowan. The second reason behind the decision to depart the diesel market is similarly clear: climate change. Rowan says, "It is high time for industry and political leaders to be strong and decisive, and deliver meaningful policies and actions to fight climate change. WeÂ’re committed to doing our part and encourage our peers as well as political leaders around the globe to do theirs." Highlighting how quickly things have changed for Volvo, the automaker says that the majority of cars it sold in Europe as recently as 2019 were powered by diesel engines. Now, in the year 2023, the company says "that trend has largely inverted itself since then, driven by changing market demand, tighter emission regulations as well as our focus on electrification. The majority of our sales in Europe now consists of electrified cars, with either a fully electric or plug-in hybrid powertrain." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Volvo Emissions Diesel Vehicles Electric Luxury