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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2024 Volvo EX90 SUV revealed as forward-looking electric flagship

STOCKHOLM — Volvo has unveiled its EX90 electric three-row SUV in Stockholm, Sweden, representing the future of the brand with a focus on sustainability, safety and technology-driven design. The EX90 will be offered with two twin-motor, all-wheel-drive powertrain options. The first offers a total of 402 horsepower and 568 pound-feet of torque, and a 0-60 time of 5.7 seconds. The performance version is good for a heaping 496 horsepower and 671 pound-feet of torque, and 0-60 shrinks to 4.7 seconds. Its 111-kilowatt-hour battery (107-kWh usable), supplied by CATL, will provide up to 300 miles from a full charge, replenishable at a DC fast charger from 10-80% in 30 minutes at a peak charging rate of 250 kW. It will feature bi-directional charging, allowing the EX90 to supply electricity to your home, appliances or another Volvo EV. As far as size, the EX90 is 198.3 inches in overall length, eclipsing the XC90 by 3.3 inches in length with an identical 117.5-inch wheelbase. On the exterior, we see the Hammer of Thor daytime lights with a vertical bar below representing the lightning strike of the hammer. The horizontal lighting opens up like eyelids tto reveal the nighttime lights behind them. Up top, the lidar unit is prominent, but artfully blended into the black of the roof. The 22-inch wheels feature aerodynamic inserts that reduce turbulence; 20- and 21-inch wheels will also be available. The door handles rise to greet you when you approach with your digital key — your phone — from 30 feet away. The rear lights borrow their vertical signature from the C40. In all, the design is very "Scandinavian," meaning clean, inspired by nature and harmonious with technology, as Volvo design head Robin Page explained to us. True to the Volvo brand, safety is paramount. The EX90 utilizes cameras, radar and lidar, along with Nvidia-powered software, to take stock of the vehicleÂ’s surroundings, as well as the driverÂ’s gaze and attention, to help keep the occupants safe. The lidar can detect objects ahead to centimeter accuracy from 250 meters (about 820 feet) away in glaring sun or total darkness, Volvo says. Volvo describes the EX90 as “a highly advanced computer on wheels” with the ability to improve over time thanks to over-the-air software updates.

LOLVO Volvo V60 video leverages the power of cats on cars

You know what we haven't posted in a long time? A very weird, car-related video. It's high time we address this failing.
As strange videos go, this one is truly bizarre. The two-minute clip focuses on the Volvo V60 R-Design, although you're not going to be learning anything about the car. Instead, you're going to be focused on the weird narrator (and the cat decals on the windows).
It's like someone taught the Swedish Chef to speak English, but with a ridiculous accent and a script that's been fed through Google Translate. The result is a weirdly cerebral voice speaking in a manner that borders on gibberish mixed with information about the car. We're particularly fond of, "In accordance with Volvo tradition... the car... is... of course... furnished, with an inside." "Floor bibs," in reference to the floor mats, was an office favorite, as well.