2012 Volvo S60 T5. Loaded!! on 2040-cars

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How does a massive Volvo truck compare to a Koenigsegg on a track?

Volvo Trucks thinks that its latest FH semi truck has a little sports car DNA mixed in with the ability to haul heavy loads thanks to its novel dual-clutch gearbox. And the company's marketing department certainly has an intriguing strategy to get the word out about the big rig's sporty traits. First, it staged a prank on an unsuspecting valet on the Italian Riviera, and now the FH has lined up a track battle around the Knutstorp racetrack against Sweden's ultimate supercar - a Koenigsegg One:1.
Fifth Gear host Tiff Needell takes the reins of the big Volvo and spends a little bit of time talking up its I-Shift Dual Clutch gearbox. However, the real fun is seeing the FH taking on the One:1. Of course, a head-to-head battle would hardly be fair against these extremely mismatched opponents. Instead, the challenge is for the 1,360-horsepower Koenigsegg to lap the track twice in the same time or less than the semi can do it once.
You just have to watch the video to see how if the big rig rises to the challenge. Also, scroll down to read Volvo Truck's press release touting the new gearbox, and check out the company's YouTube channel for more views of the race and a behind-the-scenes look.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.

Junkyard Gem: 1984 Volvo 760 Turbo

When it came time for Volvo to replace the aging 200 Series (which debuted in 1974 but looked nearly identical to the mid-1960s-design 140 it was based on), the result was the 700 Series. This car first hit Volvo showrooms in 1982, and the initial models were all upscale 760 sedans with the same PRV V6 engine that powered the DeLorean DMC-12. The cheaper four-cylinder 740 appeared in North America for the 1984 model year, which didn't stop Volvo from selling a 760 with a turbocharged four-banger in the same showrooms. That's what we've got for today's Junkyard Gem, a first-model year Volvo 760 Turbo in a Colorado self-service yard. As it turned out, the 740/760/780 not only didn't replace the 240/260, it didn't even outlast it. 240 sales continued all the way through 1993, while the 760/780 and 740 got the axe in 1990 and 1992, respectively (to be fair, the later 900 Series was based on the 700 Series and was available new here until the very last 1998 S90s and V90s were sold). During the 1984 model year, American Volvo shoppers could choose between a new 240 Turbo (in two-door, four-door, and wagon forms) or the 760 sedan with their choice of oil- or gasoline-burning turbocharged engines. Yes, the 1980s truly were The Turbo Decade. For 1985, a turbocharged version of the 740 sedan was added to the lineup, though that was also the final year here for the 240 Turbo. This engine is a 2.3-liter "red block" four-cylinder, rated at 160 horsepower when new. That was two fewer horsepower than the more angrily boosted 2.2 in the 240 Turbo that year. The 740/760 scaled in at just a few more pounds than the 240, though it seemed bigger at a glance. Supposedly you could get a U.S.-market 760 Turbo with a four-speed manual transmission, but every example I've ever seen had the four-speed automatic. This one racked up just a bit over 200,000 miles during its life. Not bad, though I've found a 740 Turbo wagon that got close to 500,000 miles before ending up in the junkyard. The interior looks decent enough for its age, though I suspect these cloth seats replaced the original leather ones after the cowhide fell apart beneath the High Plains sun. It's hard to get more 1980s than a graphic equalizer/sound effector.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Zero to 55 in 7 seconds flat!