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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo S60 Polestar concept plays in the snow with Mercedes C63 AMG

Chris Harris took to a snowy stretch of tarmac to get a fingertips-on-the-wheel feel of the Volvo S60 Polestar concept. Harris says the turbocharged sedan with 508 horsepower and 424 pound-feet of torque - and a manual transmission - is "a study to see if Volvo can get back into the fast-car market." The Polestar S60 concept, one of which was already purchased for $300,000 by a private buyer, is still making the publicity rounds because even Volvo's Chinese owners realize that, as Harris says, "Volvo sold more cars because it made fast cars" like the old 850 T5 Wagon that stormed the British Touring Car Championship in the 1990s.
For reference, Harris compares the blue wonder to the Mercedes-Benz C63 AMG and its 487 hp and 442 lb-ft. The question is, were Volvo to get the price of a production version of the S60 Polestar to climb way down from its 200,000-pound sticker, could it be worthy competition to the established giants?
You can watch Harris divine the answer via a lot of drifting through the snow and a drag race in the video below.

Volvo updates XC60 and adds Android-based infotainment to more models

The 2022 Volvo XC60 is getting a number of minor updates, plus Volvo is rolling out its Android-based infotainment system to more of its lineup. Starting with the XC60 news, Volvo is subtly adapting the front and rear bumper styling. It gets new front side intakes and a massaged lower bumper opening. Neither of those nearly unnoticeable changes do much to influence our opinion of the car. The new rear bumper design reveals a slight character adjustment, though. Like other recently-updated Volvos, the exhaust exit is made invisible under the car — there are no longer any exhaust pipes exiting from the rear. The dual exhaust seen on the regular XC60 was a nice touch, but this is simply more of Volvo preparing us for the electric future to come. As for tech, Volvo says that the XC60 will be one of the models to get the Android-based infotainment for 2022. The 2022 S90, V90 and V90 Cross Country will be adding this infotainment system, too. It comes with something Volvo is calling the “Digital Services Package” for four years at no cost. This package includes the Google Assistant, Google Maps, access to Google Play apps, the Volvo On Call app, a data/internet connection and access to the wireless phone charger. After four years, Volvo says that “customers can continue to use the package by opting for an extension.” The “extension” will certainly involve paying Volvo for continued access to the programs (though Volvo hasn't said how much yet), similar to BMW and its proposed subscription-based vehicle feature model. Seeing what you get with the package, itÂ’s made such that you need the package to make the infotainment system useful. Losing access to Google services with a Google-based infotainment system seems crippling on the surface, and VolvoÂ’s tying of the wireless phone charger functionality to this subscription service is also irksome.  Volvo is just introducing this package, and weÂ’re sure it will change over time as it matures, so this likely isnÂ’t the last weÂ’ll hear of the “Digital Services Package” story. ChargePoint in-car app View 5 Photos Lastly, Volvo is adding a new in-car ChargePoint app to its Android infotainment system that should simplify the charging process. It eliminates any need for you to get your phone or credit card out when you pull up to a charging station, assuming you're using a ChargePoint charger.