2007 Volvo S60 R 4-door Sport Sedan on 2040-cars

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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

Volvo V90 wagon is beautiful, but it's dead in America [UPDATE]

Update: Roadshow reported that the V60 T5 variant is joining the V90 on its way out the door for the 2022 model year. However, the V60 T8 Polestar Engineered and V60 Cross Country will continue on, ensuring that the V60 nameplate does not disappear entirely from the U.S. We contacted Volvo about the news, and a spokesperson confirmed Roadshow's report. We're glad to hear that the performance variant of Volvo's V60 is sticking around, and if you want something more affordable, the lovely and lifted V60 Cross Country can check that box. The original story continues below.   Volvo, a brand practically synonymous with wagons in the U.S., is pulling the plug on one of the last great examples of the form. For Americans, at least. The beautiful and excellent Volvo V90 wagon will no longer be sold in America after the 2021 model year. Its demise was reported by Motor Trend, which didn't quote a source, so we reached out to Volvo for the official word: "Volvo will offer V90 Cross Country in MY22, but simplify the range and no longer offer the standard V90." The move has been foreshadowed for a long time, as Volvo has moved only 1,453 V90s from the car's debut in 2017 through the end of the 2020 model year. The figures don't break out the standard V90 versus the lifted V90 Cross Country, but we would bet that the V90 portion of that figure is infinitesimal.  As we've said in the past, it's a chicken-and-egg problem: The V90 wagon is available only via special order and is not marketed; you can't just walk onto a Volvo lot and choose from stock, as you can Volvo's hot-selling SUVs. Sales of the wagon have been slow for a long time, and earlier this year Volvo head honcho Hakan Samuelsson said the company would move away from wagons and into the arms of the in-demand crossovers. To be clear, the V90 Cross Country will still be available, as will the smaller V60 T8 Polestar Engineered wagon and V60 Cross Country. The loss is a gut-punch to wagon-loving enthusiasts. The V90 was universally well-reviewed, a competent and competitive car — and stunning to behold. It was a pure wagon form, unfettered by unnecessarily lifted suspensions or extra body cladding to make it appear more rugged. It handled better than its crossover cousins thanks to a lower center of gravity, and carried the torch for a long line of great wagons. We are in an arms race for taller, bulkier cars that handle worse and are indistinguishable from one another.