2006 Volvo S60 R Sedan 4-door 2.5l on 2040-cars

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Volvo reapplies to trademark the term C60

Perusing the database at the U.S. Patent and Trademark Office, CarBuzz happened on a trademark application Volvo cars filed for the term C60. Submitted earlier this month, on December 14, the mark would cover "Vehicles and Products for locomotion by land, air or water." Sounds like a car to us. Knowing the way trademarks go — which means knowing we might never see them on a production vehicle — this could be Volvo hedging a very long bet. The easiest guess as to where C60 might fit in the lineup is as the crossover coupe version of the XC60 Recharge, following the mold of the XC40 Recharge and C40 Recharge (pictured). With the current, second-gen XC60 having arrived for the 2018 model year, we would think a C60 version waits until a heavy facelift or new generation to join the party, assuming it ever happens. What's not hypothetical is Volvo's long-term involvement with the C60 alphanumeric. Going deeper into the USPTO files, seems Volvo first applied to trademark C60 on September 5, 2001, the same day the automaker also applied to lock down C40. Volvo traded paperwork with the government agency until 2009, when the carmaker abandoned both C40 and C60 in March of that year. Oddly, two months before, in January 2009, Volvo had reapplied to trademark C40 and C60, then abandoned both again seven years later, in July 2016. Again, oddly, nine months before the second abandonment, Volvo had reapplied yet again to trademark both C40 and C60. That was in November 2015. The USPTO granted Volvo the rights to the mark at the end of 2016, and it remains valid. So Volvo's latest submission is the continuance of the mark it's owned for six years and been toying with for 21. Volvo Cars owns the XC40 and XC40 Recharge trademarks, as well as C40, but it doesn't own a C40 Recharge trademark, the latter being the name of the production model. It took 20 years from Volvo's first idea of the C40 for us to get a production version. We don't know what a potential C60 will be, but it shouldn't be too far away. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Daimler rebuffs Geely offer to buy stake

HONG KONG/BEIJING - Daimler AG has turned down an offer from China's Geely to take a stake of up to 5 percent via a discounted share placement, as the German automaker has long been reluctant to see existing shareholdings diluted, sources with knowledge of the talks said. A stake of that size would be worth $4.5 billion at current market prices. Although Daimler declined the offer, it told Geely it was welcome to buy shares in the open market, the sources added. Carmakers in China have embarked on a flurry of dealmaking, as they scramble to boost production of electric and plug-in hybrid vehicles ahead of tough new quotas to be imposed by Beijing, which wants to reduce urban smog and lower the country's reliance on oil. People with knowledge of Geely's thinking said the company was keen to access Daimler's electric car battery technology and wanted to establish an electric car joint venture in Wuhan, the capital of Hubei province. Geely, which also owns Swedish car maker Volvo, is still hopeful it can secure a deal in some form over the coming weeks, they added. The two automakers met in Beijing in recent weeks at Geely's behest. There, the Chinese firm, formally known as Zhejiang Geely Holding Group, offered to take a stake of between 3 percent and 5 percent if Daimler would issue new shares at a discount, the sources said. It was not immediately clear what kind of discount for the shares Geely had in mind or whether Geely was interested in buying the shares on the open market. A spokesman for Geely declined to comment. A spokesman for Daimler said the company was "very happy with our shareholder structure at present", but added that it would welcome new investors with a long-term interest in the company. Shares in Daimler were up 1 percent in early Wednesday trade, in line with the broader market.DAIMLER ALREADY TIED TO BAIC, BYD Geely, which has a market value of some $32 billion, is the leading domestic brand in China with a 5 percent market share, according to an analysis by Nomura Securities. A stake of 5 percent would establish it as Daimler's third-largest shareholder behind the Kuwait Investment Authority and BlackRock, who hold 6.8 percent and 6 percent respectively, according to Reuters data.

Volvo EX90 will be the XC90's all-electric successor

Clarification: Volvo reached out to clarify that the EX90 will be "our new flagship sold alongside XC90 for the foreseeable future" — more of a "successor" than a "replacement." The story has been updated to clarify.     Volvo has announced what we've long suspected. The XC90's successor as the Volvo flagship will be an all-electric crossover. Its name, as officially stated by Volvo, will be EX90, rather than the previously thought EXC90 or even more evocative Embla, and it will be sold alongside the XC90 for a time The primary philosophy of the new flagship, the company says, will be that old Volvo calling card: safety. The automaker promised in a statement that "standard safety in the EX90 will be beyond that of any Volvo before it." They are also reiterating that they're working to be a 100% crash-less and 100% carbon-neutral company. Volvo says the EX90 will cruise down the road with an "invisible shield" of cameras, radar and lidar sensors. They will work in unison to create a "360-degree real-time view of the world," a description that sounds like Tesla's not-quite FSD visualizations that show 3D representations of lanes and traffic movements on the center screen. Volvo says over time the software can reduce serious injury and fatal accidents by 20% and overall crash avoidance by 9%. The software is made to share data from the entire fleet similarly equipped Volvos, learning as it goes.  Inside, the car will monitor driver alertness with algorithms that track eye gaze and focus. Volvo claims the programming is "beyond what has been possible in a Volvo car to date." If the system detects distraction it will respond with increasing levels of assertiveness, starting with "softly nudging". However if the driver falls completely unconscious it's designed to safely pull over and call for help, in what sounds similar to Mazda's Co-Pilot feature or VW's Emergency Assist 2.0. Volvo has not revealed specs or the actual design of the EX90. We suspect it will be based on last year's Volvo Concept Recharge, though it could also look like the unearthed patent images from last month. The Volvo EX90 will be revealed in full on November 9.