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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo to add 1,300 jobs, ramp up production in Sweden

The expansion of the factory is part of an $11-billion investment Volvo's Chinese owners, Geely, are making.
Volvo Cars is adding 1,300 new jobs and ramping up production at its factory in Gothenburg, Sweden, in response to increased consumer demand for its vehicles.

2021 Volvo XC40 Review | What's new, pricing, where it's made, pictures

Most subcompact luxury models feel a bit like cheap knockoffs of their bigger, pricier brand mates. The 2021 Volvo XC40, by contrast, is a break from the Volvo norm in a good way. It rides on a different platform from other Volvos, resulting in a small SUV that's a bit more playful to drive, but still possessing the solid, refined feeling one expects from the brand. Its design is more utilitarian and youthful, eschewing luxury materials like chrome and wood in favor of elements like contrasting roofs and more vibrant colors (you can get orange carpet!). Importantly, it's also one of the larger, more versatile vehicles in the segment and provides more features for the money. Basically, it's a desirable vehicle to buy on its own merits in a segment that often feels like you got it cause you couldn't afford something pricier.   And for 2021, it stands out from the crowd even more thanks to the addition of the XC40 Recharge all-electric model. Admittedly, its 208-mile range and overall efficiency are modest, but there are so few alternatives that it still merits consideration, especially for those who intend to stay closer to home. What's new for 2021? The XC40 gets some minor feature content changes, but the big news is the addition of the XC40 Recharge all-electric model (it was supposed to arrive last year). Besides its powertrain, the Recharge gets subtle styling differences and the same Android Automotive tech interface found in the Polestar 2. What's the XC40 interior and in-car technology like? Volvo’s interiors are very tidy and architectural in terms of design, and the XC40 is no exception even if its specific design diverges from the 60 and 90 series norm. ItÂ’s pleasingly simple, using nice materials, comfort and conservative modernism as its foundation. Leather is even standard, though we would like to see an alternative provided, such as the beautiful woven textiles found in Volvos' other cars. Besides its design, one of the ways the XC40 differs from its siblings (and indeed its competitors as well) is its clever center console design. It features numerous large, grippy bins to store, secure and charge devices, plus useful cupholders and a sizable under-armrest bin. There's even a little compartment specifically designed to act as a garbage can. Clearly lots of care and thought went into the XC40. ThereÂ’s a lot of tech baked right in, too, from the standard vertically oriented infotainment screen to the digital instrument panel.