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Volvo announces a move away from wagons and sedans as SUV fever spikes

Volvo will move away from station wagons and sedans as it pivots towards an electric-only lineup. While it won't abandon either body style, it hinted it will pare down its presence in both segments as it launches more crossovers. "We need less variants of sedans and wagons. We have a lot of wagons today, with the V60, the V90, the Cross Country, and the non-Cross Country, plus a lot of sedans big and small, long, and extra-long. We need to move from wagons and sedans. We will still have them in the future, but probably not as many," warned company boss Hakan Samuelsson in an interview with British magazine Autocar. He pointed out Volvo's sales mix is about 75% SUVs. Volvo's portfolio in 2021 includes two wagons, the V60 and the V90. Each one is available as a regular low-riding model, or as a Cross Country-branded high rider with all-wheel-drive and rugged styling cues. Selling wagons in 2021 is difficult, even for a brand like Volvo that's been closely associated with the body style for decades. American motorists fell out of love with the long-roof years ago, and Chinese drivers never liked them to begin with. Europeans still buy lifted wagons, but low-riding models are a tough sell, even in Volvo's home country of Sweden. Reading between the lines suggests non-Cross Country-badged models will be axed from the range in the coming years. As for sedans, Volvo has two: the S60 and the S90. It's not too far-fetched to speculate that at least one won't be replaced at the end of its life cycle. While nothing is official yet, and this is just a guess, our money is on the S90. High-riding vehicles are what the market wants in the 2020s, and Volvo (like everyone else) is following demand. It added a fourth model to its palette of crossovers and SUVs when it introduced the 2022 C40 Recharge, an electric soft-roader with XC40 underpinnings and a fastback-like roof line. Unverified rumors claim a flagship model tentatively called XC100 is on its way, and Samuelsson confirmed an entry-level crossover called either XC20 or C20 is currently under development. The model's architecture will come from China-based parent company Geely. Samuelsson explained the shift to an all-electric range will have a profound effect on Volvo's design language. First, a lot of its upcoming cars will be taller, because it's easier to pack a bulky battery pack into a crossover than into a sedan. Second, the firm's future design language will be more streamlined.

How the Chinese tycoon driving Volvo plans to tackle Tesla

HANGZHOU, China — "Do you know how big Volvo is?" asked Don Leclair, finance chief at Ford. It was 2008, and Leclair was responding to an offer from a little-known Chinese businessman to purchase the Swedish carmaker, which Ford owned. The businessman, Li Shufu, had a company with less than half Volvo's sales and a flagship model, King Kong, almost unknown outside China. He was politely shown the door of the "Glass House," Ford's iconic headquarters near Detroit, according to two people who were at the meeting. Ford's Leclair did not respond to requests for comment about the episode. Fast-forward to 2021 and Li Shufu's company, Zhejiang Geely Holding Group, is one of the biggest-selling automakers in the world's biggest auto market. It controls not only Volvo Cars but also a clutch of global auto brands, and a significant stake in German giant Daimler AG, the maker of Mercedes-Benz. These names are now part of its plans for a revolution in autos. Geely is preparing Volvo for a listing on the Nasdaq Stockholm exchange as a route towards the future of transportation: One where cars are part of an electrified network of mobility services, driving themselves, connecting to each other and — like cellphones — generating an array of data and new business opportunities. It's a vision more Silicon Valley than Detroit, where traditional automakers globally are chasing another giant — Tesla Inc. Li Shufu and his advisers eventually convinced Ford to part with Volvo in 2010 for $1.8 billion. It was the first in a string of deals, tapping brands such as Lotus, Smart and the London Electric Vehicle Company to form a network that he calls a "bigger circle of friends" across industry segments. Li Shufu sees them as building blocks to help Geely compete in a future where autos are not vehicles, but "service providers," he told Reuters in his management suite at Geely's headquarters in Hangzhou, eastern China. In that business model, cars will be available on subscription and offer services such as making payments and in-car apps. They will update their own software, and spawn opportunities in the same way as the mobile operating systems developed by Apple Inc and Google. "We are trying to create an automotive ecosystem similar to Android," he said. Li Shufu, 58, recently adopted a foreign first name - Eric - because he liked the sound of it.

2021 Volvo XC40 Review | What's new, pricing, where it's made, pictures

Most subcompact luxury models feel a bit like cheap knockoffs of their bigger, pricier brand mates. The 2021 Volvo XC40, by contrast, is a break from the Volvo norm in a good way. It rides on a different platform from other Volvos, resulting in a small SUV that's a bit more playful to drive, but still possessing the solid, refined feeling one expects from the brand. Its design is more utilitarian and youthful, eschewing luxury materials like chrome and wood in favor of elements like contrasting roofs and more vibrant colors (you can get orange carpet!). Importantly, it's also one of the larger, more versatile vehicles in the segment and provides more features for the money. Basically, it's a desirable vehicle to buy on its own merits in a segment that often feels like you got it cause you couldn't afford something pricier.   And for 2021, it stands out from the crowd even more thanks to the addition of the XC40 Recharge all-electric model. Admittedly, its 208-mile range and overall efficiency are modest, but there are so few alternatives that it still merits consideration, especially for those who intend to stay closer to home. What's new for 2021? The XC40 gets some minor feature content changes, but the big news is the addition of the XC40 Recharge all-electric model (it was supposed to arrive last year). Besides its powertrain, the Recharge gets subtle styling differences and the same Android Automotive tech interface found in the Polestar 2. What's the XC40 interior and in-car technology like? Volvo’s interiors are very tidy and architectural in terms of design, and the XC40 is no exception even if its specific design diverges from the 60 and 90 series norm. ItÂ’s pleasingly simple, using nice materials, comfort and conservative modernism as its foundation. Leather is even standard, though we would like to see an alternative provided, such as the beautiful woven textiles found in Volvos' other cars. Besides its design, one of the ways the XC40 differs from its siblings (and indeed its competitors as well) is its clever center console design. It features numerous large, grippy bins to store, secure and charge devices, plus useful cupholders and a sizable under-armrest bin. There's even a little compartment specifically designed to act as a garbage can. Clearly lots of care and thought went into the XC40. ThereÂ’s a lot of tech baked right in, too, from the standard vertically oriented infotainment screen to the digital instrument panel.