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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Scratch that new crossover, Volvo teases ad campaign for XC60

If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.
Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.
But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."

Volvo fires up S60 and V60 Polestar production

We were pretty smitten with the Volvo S60 and V60 Polestar models during our First Drive in Sweden a few months ago. We especially loved the way that its Öhlins adjustable dampers offered a perfect balance between suppleness and sporty handling. Now, the rest of the world will finally be getting the chance to take the Polestar models for a spin because Volvo is shipping out the first units of the limited-edition vehicles.
Their completion marks the first time ever that Polestar-tuned models have come off the line at Volvo's Torslanda factory. However, production of the 350-horsepower hatchback and sedan is very limited. Volvo is building a total of just 750 of them for the world market, and the US is only getting 80 wagons and 40 sedans.
In addition to the cutting-edge dampers and more powerful engine, both Polestar models benefit from a rear-biased all-wheel-drive system routed through a six-speed automatic with paddle shifters and launch control. Six-piston Brembo calipers bring things to a halt, and the limited models get unique front and rear fascias and 20-inch wheels. These are two very hot Swedes, and if rumors are right, then there are even more tuned Volvos from Polestar on the way. Scroll down to read the full announcement.